1395 · Burgundy
Philip the Bold bans Gamay from the Côte d’Or
A ducal decree ordered Gamay pulled up in favour of Pinot Noir, shaping Burgundy for six centuries.
What happened
In 1395 Philip the Bold, Duke of Burgundy, issued an edict ordering the removal of Gamay from the Côte d’Or, on the grounds that it produced abundant but inferior wine and damaged the reputation of Burgundian wine abroad.
The commercial motive was explicit. Burgundy’s wine was a prestige export and a source of ducal revenue, and Gamay’s productivity was undermining the price.
The decree was not immediately effective and had to be reiterated, but the direction it set held: Pinot Noir on the Côte d’Or, and Gamay pushed south into the granite soils of Beaujolais, where it remains.
It is a useful corrective to the monastic origin story, because it is a documented, dated, secular act of policy with a traceable and lasting effect on what grows where.
Often quoted for the phrase "très-déloyaux plant" as evidence Gamay is inherently poor. It is evidence that a duke with an export market to protect thought so about Gamay grown on those particular sites.
How firmly this is dated
Documented. Recorded contemporaneously. The date is not in question.
The ducal edict survives. Its wording, including the description of Gamay as "disloyal", is a matter of record.
People: Philip the Bold, Duke of Burgundy
What people get wrong
Corrections this event bears on directly.
What this follows from, and leads to
A timeline is a list; these are the links between its entries.
c. 800–1400
Monasteries and medieval viticulture
Monastic orders preserved and systematised viticulture, and effectively invented the study of terroir.
1789–1804
The Revolution fragments Burgundy
Church and noble estates were confiscated and sold, and inheritance law then divided them again every generation.
Sources
Sources consulted
- Bourgogne Wine Board (BIVB) — Bureau Interprofessionnel des Vins de Bourgogne
- Inter Beaujolais — Union Interprofessionnelle des Vins du Beaujolais
- The Oxford Companion to Wine — Oxford University Press
Along the timeline
Before · c. 1250–1500
The northern wine trade
Rhine wine moved north by river and sea in commercial quantities, and northern Europe acquired a taste it has never lost.
After · 16th–19th century
Viticulture spreads to the New World
European colonisation carried vines to the Americas, the Cape, Australia and New Zealand.