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Reading a wine list without anxiety

How lists are organised, what the ordering tells you, and the two questions that get you a better bottle than any amount of studying.

Overview

A wine list is a document with a structure, and knowing the structure removes most of the discomfort of being handed one.

Lists are usually organised by colour, then by region or by style. A regional list assumes you know what the regions taste like; a style-led list — "crisp and citrus", "rich and rounded" — assumes you do not, and is a kindness rather than a dumbing-down. Neither ordering says anything about quality.

Position on the list means less than people think. The old advice to avoid the second-cheapest bottle rests on the theory that restaurants put their highest margin there. It is repeated far more often than it is demonstrated, and it is not something WineHQ will assert.

What does carry information: the number of wines by the glass, which shows what the restaurant expects to sell; the presence of producers rather than only regions, which shows somebody chose them; and the length of the list, since a short list is usually a considered one and a very long one is often inherited.

The two questions that work better than any of this are "what are you drinking at the moment?" and "we liked this, what else is like it?". The second is the one this whole site is built around, and it is the question a good sommelier most wants to be asked.

Being told a wine is corked is not an accusation. A restaurant expects a small proportion of bottles to be faulty and will replace them without argument.

Step by step

  1. 1 Find the structure

    By colour, then by region or by style. It takes ten seconds and removes most of the intimidation.

  2. 2 Set a price before you look

    Then point rather than say it aloud, if that is more comfortable.

  3. 3 Say what you like, not what you know

    "Something like Malbec but a bit lighter" is a better brief than a grape name.

  4. 4 Ask what they are excited about

    It is the question that gets you off the list of things everybody orders.

  5. 5 Taste for fault, not for preference

    The check is whether the bottle is sound, not whether you would have chosen differently.

Where the story and the evidence part company

The second-cheapest-bottle claim is widely repeated and, as far as WineHQ can establish, never demonstrated. It is recorded here as unevidenced rather than passed on.

Sources

Sources consulted

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