If you like this, try…
Wines like Mavrud
Bulgaria’s most distinctive indigenous red — dark, tannic and slow to ripen, grown almost entirely around Plovdiv. Below: what to try next, grouped by the direction you want to travel.
Refine
What do you like about Mavrud?
Optional — the results below already work without it. But “I like Malbec” is at least four different preferences wearing one name, and saying which one you mean changes the answer substantially. Only qualities this wine actually has are offered.
What these words mean
- The firm, grippy structure
- High tannin — the drying grip on your gums, like over-brewed tea. It gives a red something to hold on to with rich food, and it is what lets a wine age.
- The vanilla and oak
- Vanilla, toast, coconut, sweet spice, sometimes smoke. It comes from the barrel rather than the grape, which is why the same grape can taste completely different with and without it.
- The spice
- Black pepper, clove, cinnamon. Some of it is the grape — the pepper in Syrah is a measured compound called rotundone — and some is the barrel.
- The earthy, mineral side
- Forest floor, wet stone, mushroom, damp earth. Widely described and much less well explained than wine writing implies — the sensation is real, the causal story usually is not.
- The savoury, meaty side
- Leather, olive, cured meat, dried herbs, tobacco. It is what people mean by calling a wine "serious" rather than "fruity", and it comes with age as well as with place.
- That it is properly dry
- No perceptible sugar at all. Almost all red wine is dry and a good deal of white wine is not, which is why this is a more useful thing to say about a white than about a red.
Looking for something moving away from too austere.
Based on what you said
Ranked against the qualities you named rather than against the wine as a whole. The directions below are refined the same way.
Sagrantino
The structural profile is close across body, acidity and tannin.
- Substantially less austere.
Touriga Nacional
The structural profile is close across body, acidity and tannin.
- Substantially less austere.
Touriga Franca
The structural profile is close across body, acidity and tannin.
- Substantially less austere.
Tinta Barroca
The structural profile is close across body, acidity and tannin.
- Substantially less austere.
Tinta Negra
The structural profile is close across body, acidity and tannin.
- Substantially less austere.
Tinto Cão
The structural profile is close across body, acidity and tannin.
- Substantially less austere.
Lambrusco Grasparossa
They occupy similar territory for weight and structure.
- Substantially less austere.
Pinotage
They occupy similar territory for weight and structure.
- Substantially less austere.
Closest overall
Nearest neighbours, no change of direction.
Closest matches
The nearest overall neighbours across structure and flavour, with no deliberate change of direction.
Sagrantino
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and fuller and richer.
Touriga Nacional
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more floral, and cleaner and more fruit-focused.
Touriga Franca
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and cleaner and more fruit-focused.
Tinta Barroca
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less oaky.
Different grape, similar feel
Deliberately excludes the variety you already know, to find a genuinely new wine that fills the same role.
Sagrantino
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and fuller and richer.
Touriga Nacional
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more floral, and cleaner and more fruit-focused.
Touriga Franca
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and cleaner and more fruit-focused.
Tinta Barroca
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less oaky.
Change the structure
Same idea, different weight, grip or freshness.
Similar but lighter
Keeps the character but reduces weight, alcohol and density in the mouth.
Lambrusco Grasparossa
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more sparkling, and less tannic and softer.
Tinto Cão
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less oaky, and less spicy.
Rondinella
Rondinella scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and less tannic and softer.
Muscat Bailey A
Muscat Bailey A scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and less tannic and softer.
Similar but lower in alcohol
Holds the character and the weight where it can, and moves specifically on strength. Note that below about 11% the choices narrow sharply, and below 5% they are mostly a different category rather than a lighter version of the same one.
Lambrusco Grasparossa
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more sparkling, and less tannic and softer.
Grolleau
Grolleau scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and less tannic and softer.
Dornfelder
Dornfelder scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and less tannic and softer.
Muscat Bailey A
Muscat Bailey A scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and less tannic and softer.
Similar but fuller
Keeps the character but adds weight, concentration and mouthfeel.
Touriga Nacional
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more floral, and cleaner and more fruit-focused.
Amarone della Valpolicella
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and cleaner and more fruit-focused.
Primitivo di Manduria
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and cleaner and more fruit-focused.
Primitivo
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and less tannic and softer.
Similar but less tannic
For readers who find firm reds drying. Reduces tannic grip while holding flavour and weight roughly steady.
Tinta Barroca
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less oaky.
Touriga Franca
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and cleaner and more fruit-focused.
Tinta Negra
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less oaky.
Lambrusco Grasparossa
They occupy similar territory for weight and structure.
Expect: Expect it to be more sparkling, and less tannic and softer.
Similar but fresher
Raises acidity and overall lift, usually by moving to a cooler-climate expression.
Saperavi
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and less tannic and softer.
Furmint
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and cleaner and more fruit-focused.
Chenin Blanc
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less spicy.
Aglianico
curatedA structurally close comparison: firm tannin, dark fruit and a savoury, earthy register.
Expect: Aglianico is more volcanic and mineral; Mavrud is denser and more herbal.
Similar but softer
Lowers acidity and sharpness in favour of a broader, gentler feel.
Tinta Barroca
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less oaky.
Primitivo di Manduria
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and cleaner and more fruit-focused.
Zinfandel
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and less tannic and softer.
Primitivo
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and less tannic and softer.
The sparkling version
Moves to a sparkling expression while holding the flavour and weight as close as possible.
Sparkling Shiraz
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and cleaner and more fruit-focused.
Lambrusco Grasparossa
They occupy similar territory for weight and structure.
Expect: Expect it to be stiller, and less tannic and softer.
Lambrusco
Lambrusco scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and stiller.
Vouvray
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and stiller.
Similar but sweeter
Adds perceptible sweetness, which also softens acidity and chilli heat.
Lambrusco Grasparossa
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more sparkling, and less tannic and softer.
Sagrantino
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and fuller and richer.
Sparkling Shiraz
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more sparkling, and less tannic and softer.
Tinta Barroca
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less oaky.
Change the flavour
Same shape, different aromatic character.
Similar but less oaky
One of the commonest requests in wine. Strips oak influence while holding grape character and weight.
Lambrusco Grasparossa
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more sparkling, and less tannic and softer.
Tinta Barroca
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less spicy.
Tinta Negra
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less spicy.
Tinto Cão
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and cleaner and more fruit-focused.
Similar but more oaky
Adds barrel character, toast and a creamier texture.
Pinotage
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and less oaky.
California Cabernet Sauvignon
California Cabernet Sauvignon scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and less tannic and softer.
Tawny Port
They occupy similar territory for weight and structure.
Expect: Expect it to be sweeter, and less tannic and softer.
Napa Valley Cabernet Sauvignon
Napa Valley Cabernet Sauvignon scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and cleaner and more fruit-focused.
Similar but more aromatic
More to smell before you taste — floral, fruity or spiced aromatics.
Muscat Bailey A
Muscat Bailey A scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and less tannic and softer.
Alsace Pinot Gris
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and cleaner and more fruit-focused.
Gewürztraminer
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more aromatic.
Muscat of Alexandria
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more aromatic.
Similar but more restrained
For readers who find intensely aromatic wines tiring over a whole glass. Keeps the structure, turns the volume down.
Sémillon
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less spicy.
Trebbiano Toscano
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and lighter.
Sagrantino
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more aromatic, and less spicy.
Tinta Barroca
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more aromatic, and less tannic and softer.
Similar but more floral
Pushes specifically towards rose, violet, blossom and elderflower character.
Touriga Franca
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and cleaner and more fruit-focused.
Touriga Nacional
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more floral, and cleaner and more fruit-focused.
Dornfelder
Dornfelder scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and less tannic and softer.
Alsace Pinot Gris
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and cleaner and more fruit-focused.
Similar but more savoury
Moves away from primary fruit towards earth, herb, meat and umami character.
Rioja Gran Reserva
Rioja Gran Reserva scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and less tannic and softer.
Taurasi
Taurasi scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and fresher and more acidic.
Barolo
Barolo scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and more aromatic.
Chianti Classico Riserva
Chianti Classico Riserva scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and less spicy.
Similar but fruitier
More obvious, generous fruit flavour, usually from a warmer climate.
Touriga Nacional
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more floral, and cleaner and more fruit-focused.
Zinfandel
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and less tannic and softer.
Primitivo di Manduria
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and cleaner and more fruit-focused.
Primitivo
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and less tannic and softer.
Change the place
Keep the grape, move it somewhere else.
Same grape, cooler climate
Typically fresher, lighter and more herbal, with lower alcohol.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Change the mood
Safer, stranger, cheaper or more serious.
A safe next step
Well-known wines that are widely available and unlikely to surprise anyone.
Amarone della Valpolicella
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and cleaner and more fruit-focused.
Zinfandel
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and less tannic and softer.
Primitivo
Primitivo scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and less tannic and softer.
California Cabernet Sauvignon
California Cabernet Sauvignon scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and less tannic and softer.
Something more adventurous
Less familiar wines that occupy similar territory — the interesting end of the shelf.
Sagrantino
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and fuller and richer.
Touriga Nacional
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more floral, and cleaner and more fruit-focused.
Touriga Franca
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and cleaner and more fruit-focused.
Tinta Barroca
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less oaky.
A better-value alternative
Wines that occupy similar sensory territory from regions carrying less price premium. WineHQ does not hold live prices, so this reasons from regional reputation and demand rather than from a price feed — treat it as a lead, not a quote.
Sagrantino
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and fuller and richer.
Touriga Nacional
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more floral, and cleaner and more fruit-focused.
Touriga Franca
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and cleaner and more fruit-focused.
Tinta Barroca
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less oaky.
A step up
The benchmark expressions of the same territory, usually with more concentration, structure and ageing potential.
Amarone della Valpolicella
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and cleaner and more fruit-focused.
Priorat
Priorat scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and fuller and richer.
Ribera del Duero
Ribera del Duero scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and fuller and richer.
Châteauneuf-du-Pape
Châteauneuf-du-Pape scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and more herbal and green.
Each suggestion is scored across sixteen taste dimensions, weighted so that structure matters more than flavour, and adjusted for whether the wine actually moves in the direction you asked for. Curated links from an editor carry extra weight — but only when the editor tagged them for this direction. Nothing here is a black box; see the taste model for the full method.