If you like this, try…
Wines like Mavrud
Bulgaria’s most distinctive indigenous red — dark, tannic and slow to ripen, grown almost entirely around Plovdiv. Below: what to try next, grouped by the direction you want to travel.
Refine
What do you like about Mavrud?
Optional — the results below already work without it. But “I like Malbec” is at least four different preferences wearing one name, and saying which one you mean changes the answer substantially. Only qualities this wine actually has are offered.
What these words mean
- The firm, grippy structure
- High tannin — the drying grip on your gums, like over-brewed tea. It gives a red something to hold on to with rich food, and it is what lets a wine age.
- The vanilla and oak
- Vanilla, toast, coconut, sweet spice, sometimes smoke. It comes from the barrel rather than the grape, which is why the same grape can taste completely different with and without it.
- The spice
- Black pepper, clove, cinnamon. Some of it is the grape — the pepper in Syrah is a measured compound called rotundone — and some is the barrel.
- The earthy, mineral side
- Forest floor, wet stone, mushroom, damp earth. Widely described and much less well explained than wine writing implies — the sensation is real, the causal story usually is not.
- The savoury, meaty side
- Leather, olive, cured meat, dried herbs, tobacco. It is what people mean by calling a wine "serious" rather than "fruity", and it comes with age as well as with place.
- That it is properly dry
- No perceptible sugar at all. Almost all red wine is dry and a good deal of white wine is not, which is why this is a more useful thing to say about a white than about a red.
Looking for something moving away from too austere, too earthy or musty and too savoury or funky.
Based on what you said
Ranked against the qualities you named rather than against the wine as a whole. The directions below are refined the same way.
Touriga Nacional
The structural profile is close across body, acidity and tannin.
- Substantially less austere.
- Substantially less earthy or musty.
- Substantially less savoury or funky.
Touriga Franca
They occupy similar territory for weight and structure.
- Substantially less austere.
- Substantially less earthy or musty.
- Substantially less savoury or funky.
Pinotage
The structural profile is close across body, acidity and tannin.
- Substantially less austere.
- Substantially less earthy or musty.
- A little less savoury or funky.
Tinta Barroca
They occupy similar territory for weight and structure.
- Substantially less austere.
- Substantially less earthy or musty.
- Substantially less savoury or funky.
Sagrantino
The structural profile is close across body, acidity and tannin.
- Substantially less austere.
- Substantially less earthy or musty.
- About as savoury or funky as the wine you started from.
Lambrusco Grasparossa
Lambrusco Grasparossa scores closest to Mavrud across WineHQ’s taste dimensions.
- Substantially less austere.
- Substantially less earthy or musty.
- Substantially less savoury or funky.
Zinfandel
They occupy similar territory for weight and structure.
- Substantially less austere.
- Substantially less earthy or musty.
- Substantially less savoury or funky.
Primitivo
Primitivo scores closest to Mavrud across WineHQ’s taste dimensions.
- Substantially less austere.
- Substantially less earthy or musty.
- Substantially less savoury or funky.
Closest overall
Nearest neighbours, no change of direction.
Closest matches
The nearest overall neighbours across structure and flavour, with no deliberate change of direction.
Touriga Nacional
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more floral.
Touriga Franca
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Pinotage
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and more restrained in fruit.
Tinta Barroca
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Different grape, similar feel
Deliberately excludes the variety you already know, to find a genuinely new wine that fills the same role.
Touriga Nacional
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more floral.
Touriga Franca
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Pinotage
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and more restrained in fruit.
Tinta Barroca
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Change the structure
Same idea, different weight, grip or freshness.
Similar but lighter
Keeps the character but reduces weight, alcohol and density in the mouth.
Lambrusco Grasparossa
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Dornfelder
Dornfelder scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and drier.
Muscat Bailey A
Muscat Bailey A scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and drier.
Rondo
Rondo scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and drier.
Similar but lower in alcohol
Holds the character and the weight where it can, and moves specifically on strength. Note that below about 11% the choices narrow sharply, and below 5% they are mostly a different category rather than a lighter version of the same one.
Lambrusco Grasparossa
Lambrusco Grasparossa scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Dornfelder
Dornfelder scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and drier.
Muscat Bailey A
Muscat Bailey A scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and drier.
Rondo
Rondo scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and drier.
Similar but fuller
Keeps the character but adds weight, concentration and mouthfeel.
Touriga Nacional
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more floral.
Primitivo di Manduria
Primitivo di Manduria scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and drier.
Amarone della Valpolicella
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and drier.
Primitivo
Primitivo scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and drier.
Similar but less tannic
For readers who find firm reds drying. Reduces tannic grip while holding flavour and weight roughly steady.
Tinta Barroca
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Primitivo di Manduria
Primitivo di Manduria scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and drier.
Zinfandel
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and drier.
Primitivo
Primitivo scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and drier.
Similar but fresher
Raises acidity and overall lift, usually by moving to a cooler-climate expression.
Saperavi
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and more savoury.
Blaufränkisch
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and more restrained in fruit.
Barbera d’Alba
Barbera d’Alba scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and cleaner and more fruit-focused.
Loire Cabernet Franc
Loire Cabernet Franc scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and more restrained in fruit.
Similar but softer
Lowers acidity and sharpness in favour of a broader, gentler feel.
Primitivo di Manduria
Primitivo di Manduria scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and drier.
Tinta Barroca
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Zinfandel
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and drier.
Primitivo
Primitivo scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and drier.
The sparkling version
Moves to a sparkling expression while holding the flavour and weight as close as possible.
Sparkling Shiraz
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Lambrusco Grasparossa
Lambrusco Grasparossa scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Lambrusco
Lambrusco scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and drier.
Asti
Asti scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and sweeter.
Similar but sweeter
Adds perceptible sweetness, which also softens acidity and chilli heat.
Sparkling Shiraz
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Tinta Barroca
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Touriga Franca
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Touriga Nacional
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more floral.
Change the flavour
Same shape, different aromatic character.
Similar but less oaky
One of the commonest requests in wine. Strips oak influence while holding grape character and weight.
Tinta Barroca
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Lambrusco Grasparossa
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Tinto Cão
Tinto Cão scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and more restrained in fruit.
Tinta Negra
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more savoury.
Similar but more oaky
Adds barrel character, toast and a creamier texture.
Pinotage
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and more restrained in fruit.
California Cabernet Sauvignon
California Cabernet Sauvignon scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and drier.
Napa Valley Cabernet Sauvignon
Napa Valley Cabernet Sauvignon scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and cleaner and more fruit-focused.
Barossa Shiraz
Barossa Shiraz scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and cleaner and more fruit-focused.
Similar but more aromatic
More to smell before you taste — floral, fruity or spiced aromatics.
Malbec
Malbec scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and cleaner and more fruit-focused.
Muscat Bailey A
Muscat Bailey A scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and drier.
Gamay
Gamay scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and more fruit-driven.
Syrah
Syrah scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and more savoury.
Similar but more restrained
For readers who find intensely aromatic wines tiring over a whole glass. Keeps the structure, turns the volume down.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Touriga Nacional
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more floral.
Pinotage
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and more restrained in fruit.
Tinta Barroca
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Sagrantino
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more savoury, and more restrained in fruit.
Similar but more floral
Pushes specifically towards rose, violet, blossom and elderflower character.
Touriga Nacional
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more floral.
Touriga Franca
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Malbec
Malbec scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and cleaner and more fruit-focused.
Dornfelder
Dornfelder scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and drier.
Similar but more savoury
Moves away from primary fruit towards earth, herb, meat and umami character.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Sagrantino
They occupy similar territory for weight and structure.
Expect: Expect it to be more savoury, and more restrained in fruit.
Touriga Nacional
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more floral.
Pinotage
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and more restrained in fruit.
Tinta Negra
Tinta Negra scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more savoury, and cleaner and more fruit-focused.
Similar but fruitier
More obvious, generous fruit flavour, usually from a warmer climate.
Touriga Nacional
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more floral.
Zinfandel
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and drier.
Primitivo
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and drier.
California Cabernet Sauvignon
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and drier.
Change the place
Keep the grape, move it somewhere else.
Same grape, cooler climate
Typically fresher, lighter and more herbal, with lower alcohol.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Same grape, warmer climate
Typically riper, fuller and more generous in fruit, with higher alcohol.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Change the mood
Safer, stranger, cheaper or more serious.
A safe next step
Well-known wines that are widely available and unlikely to surprise anyone.
Zinfandel
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and drier.
Primitivo
Primitivo scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and drier.
California Cabernet Sauvignon
California Cabernet Sauvignon scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and drier.
California Pinot Noir
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and less tannic and softer.
Something more adventurous
Less familiar wines that occupy similar territory — the interesting end of the shelf.
Touriga Nacional
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more floral.
Touriga Franca
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Pinotage
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and more restrained in fruit.
Tinta Barroca
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
A better-value alternative
Wines that occupy similar sensory territory from regions carrying less price premium. WineHQ does not hold live prices, so this reasons from regional reputation and demand rather than from a price feed — treat it as a lead, not a quote.
Touriga Nacional
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more floral.
Touriga Franca
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Pinotage
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and more restrained in fruit.
Tinta Barroca
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
A step up
The benchmark expressions of the same territory, usually with more concentration, structure and ageing potential.
Amarone della Valpolicella
Amarone della Valpolicella scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and drier.
Ribera del Duero
Ribera del Duero scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and more savoury.
Châteauneuf-du-Pape
Châteauneuf-du-Pape scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and more savoury.
Priorat
Priorat scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and more savoury.
Each suggestion is scored across sixteen taste dimensions, weighted so that structure matters more than flavour, and adjusted for whether the wine actually moves in the direction you asked for. Curated links from an editor carry extra weight — but only when the editor tagged them for this direction. Nothing here is a black box; see the taste model for the full method.