If you like this, try…
Wines like Mavrud
Bulgaria’s most distinctive indigenous red — dark, tannic and slow to ripen, grown almost entirely around Plovdiv. Below: what to try next, grouped by the direction you want to travel.
Refine
What do you like about Mavrud?
Optional — the results below already work without it. But “I like Malbec” is at least four different preferences wearing one name, and saying which one you mean changes the answer substantially. Only qualities this wine actually has are offered.
What these words mean
- The firm, grippy structure
- High tannin — the drying grip on your gums, like over-brewed tea. It gives a red something to hold on to with rich food, and it is what lets a wine age.
- The vanilla and oak
- Vanilla, toast, coconut, sweet spice, sometimes smoke. It comes from the barrel rather than the grape, which is why the same grape can taste completely different with and without it.
- The spice
- Black pepper, clove, cinnamon. Some of it is the grape — the pepper in Syrah is a measured compound called rotundone — and some is the barrel.
- The earthy, mineral side
- Forest floor, wet stone, mushroom, damp earth. Widely described and much less well explained than wine writing implies — the sensation is real, the causal story usually is not.
- The savoury, meaty side
- Leather, olive, cured meat, dried herbs, tobacco. It is what people mean by calling a wine "serious" rather than "fruity", and it comes with age as well as with place.
- That it is properly dry
- No perceptible sugar at all. Almost all red wine is dry and a good deal of white wine is not, which is why this is a more useful thing to say about a white than about a red.
Looking for something keeping the peppery, spicy character and the firm tannic structure, while moving away from too austere, too drying or too tannic and too peppery.
- You said you like the firm tannic structure and that it is too drying or too tannic. Both are about tannin, so they pull the same axis in opposite directions — the dislike is applied and the like is set aside.
- You said you like the peppery, spicy character and that it is too peppery. Both are about spice, so they pull the same axis in opposite directions — the dislike is applied and the like is set aside.
Based on what you said
Ranked against the qualities you named rather than against the wine as a whole. The directions below are refined the same way.
Pinotage
The structural profile is close across body, acidity and tannin.
- Has some of the peppery, spicy character, though less of it.
- Has some of the firm tannic structure, though less of it.
- Substantially less austere.
- Substantially less drying or too tannic.
- Substantially less peppery.
Saperavi
The structural profile is close across body, acidity and tannin.
- Has some of the peppery, spicy character, though less of it.
- Has some of the firm tannic structure, though less of it.
- Substantially less austere.
- Substantially less drying or too tannic.
- Substantially less peppery.
Touriga Nacional
The structural profile is close across body, acidity and tannin.
- Has some of the peppery, spicy character, though less of it.
- Keeps the firm tannic structure.
- Substantially less austere.
- About as drying or too tannic as the wine you started from.
- Substantially less peppery.
Touriga Franca
The structural profile is close across body, acidity and tannin.
- Has noticeably less of the peppery, spicy character.
- Has some of the firm tannic structure, though less of it.
- Substantially less austere.
- Substantially less drying or too tannic.
- Substantially less peppery.
Tinto Cão
They occupy similar territory for weight and structure.
- Has noticeably less of the peppery, spicy character.
- Has some of the firm tannic structure, though less of it.
- Substantially less austere.
- Substantially less drying or too tannic.
- Substantially less peppery.
Corvina
They occupy similar territory for weight and structure.
- Has some of the peppery, spicy character, though less of it.
- Has noticeably less of the firm tannic structure.
- Substantially less austere.
- Substantially less drying or too tannic.
- Substantially less peppery.
Valpolicella Ripasso
They occupy similar territory for weight and structure.
- Has some of the peppery, spicy character, though less of it.
- Has noticeably less of the firm tannic structure.
- Substantially less austere.
- Substantially less drying or too tannic.
- Substantially less peppery.
Amarone della Valpolicella
They occupy similar territory for weight and structure.
- Keeps the peppery, spicy character.
- Has some of the firm tannic structure, though less of it.
- Substantially less austere.
- Substantially less drying or too tannic.
- About as peppery as the wine you started from.
Closest overall
Nearest neighbours, no change of direction.
Closest matches
The nearest overall neighbours across structure and flavour, with no deliberate change of direction.
Pinotage
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and more oaky.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and fresher and more acidic.
Touriga Nacional
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more tannic and structured, and more floral.
Touriga Franca
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and cleaner and more fruit-focused.
Different grape, similar feel
Deliberately excludes the variety you already know, to find a genuinely new wine that fills the same role.
Pinotage
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and more oaky.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and fresher and more acidic.
Touriga Nacional
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more tannic and structured, and more floral.
Touriga Franca
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and cleaner and more fruit-focused.
Change the structure
Same idea, different weight, grip or freshness.
Similar but lighter
Keeps the character but reduces weight, alcohol and density in the mouth.
Lambrusco Grasparossa
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and less tannic and softer.
Tinto Cão
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and less oaky.
Pinot Noir
Pinot Noir scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and less tannic and softer.
Red Burgundy
Red Burgundy scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and less tannic and softer.
Similar but lower in alcohol
Holds the character and the weight where it can, and moves specifically on strength. Note that below about 11% the choices narrow sharply, and below 5% they are mostly a different category rather than a lighter version of the same one.
Lambrusco Grasparossa
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and less tannic and softer.
Pinot Noir
Pinot Noir scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and less tannic and softer.
Red Burgundy
Red Burgundy scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and less tannic and softer.
Dornfelder
Dornfelder scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be less spicy, and drier.
Similar but fuller
Keeps the character but adds weight, concentration and mouthfeel.
Amarone della Valpolicella
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and spicier.
Primitivo di Manduria
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and spicier.
Touriga Nacional
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more tannic and structured, and more floral.
McLaren Vale Shiraz
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and cleaner and more fruit-focused.
Similar but less tannic
For readers who find firm reds drying. Reduces tannic grip while holding flavour and weight roughly steady.
Amarone della Valpolicella
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and spicier.
Pinotage
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and more oaky.
Primitivo di Manduria
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and spicier.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and fresher and more acidic.
Similar but fresher
Raises acidity and overall lift, usually by moving to a cooler-climate expression.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and less oaky.
Sangiovese
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and more herbal and green.
Aglianico
curatedA structurally close comparison: firm tannin, dark fruit and a savoury, earthy register.
Expect: Aglianico is more volcanic and mineral; Mavrud is denser and more herbal.
Areni
Areni scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and less tannic and softer.
Similar but softer
Lowers acidity and sharpness in favour of a broader, gentler feel.
Primitivo di Manduria
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and spicier.
McLaren Vale Shiraz
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and cleaner and more fruit-focused.
Napa Valley Cabernet Sauvignon
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and cleaner and more fruit-focused.
Barossa Shiraz
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and cleaner and more fruit-focused.
The sparkling version
Moves to a sparkling expression while holding the flavour and weight as close as possible.
Sparkling Shiraz
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and cleaner and more fruit-focused.
Lambrusco Grasparossa
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and less tannic and softer.
Lambrusco
Lambrusco scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be less spicy, and drier.
Port
They occupy similar territory for weight and structure.
Expect: Expect it to be sweeter, and stiller.
Similar but sweeter
Adds perceptible sweetness, which also softens acidity and chilli heat.
Sparkling Shiraz
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more sparkling.
Touriga Nacional
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more tannic and structured, and more floral.
Touriga Franca
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and cleaner and more fruit-focused.
Tinto Cão
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and less oaky.
Change the flavour
Same shape, different aromatic character.
Similar but less oaky
One of the commonest requests in wine. Strips oak influence while holding grape character and weight.
Tinto Cão
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and cleaner and more fruit-focused.
Tinta Barroca
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and less tannic and softer.
Lambrusco Grasparossa
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and less tannic and softer.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and more oaky.
Similar but more oaky
Adds barrel character, toast and a creamier texture.
Pinotage
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and less oaky.
Napa Valley Cabernet Sauvignon
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and cleaner and more fruit-focused.
Barossa Shiraz
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and cleaner and more fruit-focused.
Rioja
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and less oaky.
Similar but more aromatic
More to smell before you taste — floral, fruity or spiced aromatics.
Malbec
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and cleaner and more fruit-focused.
Nebbiolo
curatedBoth are high-tannin, high-acid varieties that need time and reward it.
Expect: Mavrud is much darker and more overtly fruited; Nebbiolo is pale and more floral.
Syrah
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and spicier.
Barolo
Barolo scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and more tannic and structured.
Similar but more restrained
For readers who find intensely aromatic wines tiring over a whole glass. Keeps the structure, turns the volume down.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Pinotage
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and more aromatic.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and more aromatic.
Tinto Cão
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more aromatic.
Corvina
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and less tannic and softer.
Similar but more floral
Pushes specifically towards rose, violet, blossom and elderflower character.
Touriga Nacional
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more tannic and structured, and more floral.
Touriga Franca
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and cleaner and more fruit-focused.
Malbec
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and cleaner and more fruit-focused.
Pinot Noir
Pinot Noir scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and less tannic and softer.
Similar but more savoury
Moves away from primary fruit towards earth, herb, meat and umami character.
Taurasi
Taurasi scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and more tannic and structured.
Barolo
Barolo scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and more tannic and structured.
Rioja Gran Reserva
Rioja Gran Reserva scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and less tannic and softer.
Chianti Classico Riserva
Chianti Classico Riserva scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and less spicy.
Similar but fruitier
More obvious, generous fruit flavour, usually from a warmer climate.
Touriga Nacional
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more tannic and structured, and more floral.
Primitivo
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and less tannic and softer.
Primitivo di Manduria
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and spicier.
Zinfandel
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and less tannic and softer.
Change the place
Keep the grape, move it somewhere else.
Same grape, cooler climate
Typically fresher, lighter and more herbal, with lower alcohol.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Same grape, warmer climate
Typically riper, fuller and more generous in fruit, with higher alcohol.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Change the mood
Safer, stranger, cheaper or more serious.
A safe next step
Well-known wines that are widely available and unlikely to surprise anyone.
Amarone della Valpolicella
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and spicier.
Primitivo
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and less tannic and softer.
Rioja
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and more oaky.
Rioja Reserva
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and more oaky.
Something more adventurous
Less familiar wines that occupy similar territory — the interesting end of the shelf.
Pinotage
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and more oaky.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and fresher and more acidic.
Touriga Nacional
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more tannic and structured, and more floral.
Touriga Franca
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and cleaner and more fruit-focused.
A better-value alternative
Wines that occupy similar sensory territory from regions carrying less price premium. WineHQ does not hold live prices, so this reasons from regional reputation and demand rather than from a price feed — treat it as a lead, not a quote.
Pinotage
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and more oaky.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and fresher and more acidic.
Touriga Nacional
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more tannic and structured, and more floral.
Touriga Franca
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and cleaner and more fruit-focused.
A step up
The benchmark expressions of the same territory, usually with more concentration, structure and ageing potential.
Amarone della Valpolicella
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and spicier.
Ribera del Duero
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and fuller and richer.
Châteauneuf-du-Pape
Châteauneuf-du-Pape scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and spicier.
Priorat
Priorat scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and more tannic and structured.
Each suggestion is scored across sixteen taste dimensions, weighted so that structure matters more than flavour, and adjusted for whether the wine actually moves in the direction you asked for. Curated links from an editor carry extra weight — but only when the editor tagged them for this direction. Nothing here is a black box; see the taste model for the full method.