If you like this, try…
Wines like Mavrud
Bulgaria’s most distinctive indigenous red — dark, tannic and slow to ripen, grown almost entirely around Plovdiv. Below: what to try next, grouped by the direction you want to travel.
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What do you like about Mavrud?
Optional — the results below already work without it. But “I like Malbec” is at least four different preferences wearing one name, and saying which one you mean changes the answer substantially. Only qualities this wine actually has are offered.
What these words mean
- The firm, grippy structure
- High tannin — the drying grip on your gums, like over-brewed tea. It gives a red something to hold on to with rich food, and it is what lets a wine age.
- The vanilla and oak
- Vanilla, toast, coconut, sweet spice, sometimes smoke. It comes from the barrel rather than the grape, which is why the same grape can taste completely different with and without it.
- The spice
- Black pepper, clove, cinnamon. Some of it is the grape — the pepper in Syrah is a measured compound called rotundone — and some is the barrel.
- The earthy, mineral side
- Forest floor, wet stone, mushroom, damp earth. Widely described and much less well explained than wine writing implies — the sensation is real, the causal story usually is not.
- The savoury, meaty side
- Leather, olive, cured meat, dried herbs, tobacco. It is what people mean by calling a wine "serious" rather than "fruity", and it comes with age as well as with place.
- That it is properly dry
- No perceptible sugar at all. Almost all red wine is dry and a good deal of white wine is not, which is why this is a more useful thing to say about a white than about a red.
Looking for something keeping the peppery, spicy character.
Based on what you said
Ranked against the qualities you named rather than against the wine as a whole. The directions below are refined the same way.
Mavrud
Both are made from mavrud, and the structural profile is close across body, acidity and tannin, both come from the same country.
- Keeps the peppery, spicy character.
Bekaa Valley Red
The structural profile is close across body, acidity and tannin.
- Keeps the peppery, spicy character.
Fetească Neagră
The structural profile is close across body, acidity and tannin.
- Keeps the peppery, spicy character.
Washington Syrah
The structural profile is close across body, acidity and tannin.
- Keeps the peppery, spicy character.
Syrah
The structural profile is close across body, acidity and tannin.
- Keeps the peppery, spicy character.
Rioja Gran Reserva
The structural profile is close across body, acidity and tannin.
- Keeps the peppery, spicy character.
Swartland Syrah and Rhône blends
The structural profile is close across body, acidity and tannin.
- Keeps the peppery, spicy character.
Languedoc red
The structural profile is close across body, acidity and tannin.
- Keeps the peppery, spicy character.
Closest overall
Nearest neighbours, no change of direction.
Closest matches
The nearest overall neighbours across structure and flavour, with no deliberate change of direction.
Mavrud
Both are made from mavrud, and the structural profile is close across body, acidity and tannin, both come from the same country.
Expect: Expect it to be less tannic and softer, and cleaner and more fruit-focused.
Bekaa Valley Red
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer.
Fetească Neagră
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and cleaner and more fruit-focused.
Washington Syrah
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more floral, and less tannic and softer.
Different grape, similar feel
Deliberately excludes the variety you already know, to find a genuinely new wine that fills the same role.
Bekaa Valley Red
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer.
Fetească Neagră
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and cleaner and more fruit-focused.
Washington Syrah
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more floral, and less tannic and softer.
Syrah
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more aromatic, and softer and rounder.
Change the structure
Same idea, different weight, grip or freshness.
Similar but lighter
Keeps the character but reduces weight, alcohol and density in the mouth.
Mondeuse Noire
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less oaky, and cleaner and more fruit-focused.
Blaufränkisch
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be fresher and more acidic, and less tannic and softer.
Pinot Noir
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and less tannic and softer.
Red Burgundy
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and less tannic and softer.
Similar but lower in alcohol
Holds the character and the weight where it can, and moves specifically on strength. Note that below about 11% the choices narrow sharply, and below 5% they are mostly a different category rather than a lighter version of the same one.
Mondeuse Noire
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less oaky, and cleaner and more fruit-focused.
Pinot Noir
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and less tannic and softer.
Red Burgundy
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and less tannic and softer.
Trousseau
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and less tannic and softer.
Similar but fuller
Keeps the character but adds weight, concentration and mouthfeel.
Amarone della Valpolicella
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and sweeter.
Châteauneuf-du-Pape
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more herbal and green, and softer and rounder.
Dalmatian Plavac Mali
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and softer and rounder.
Primitivo di Manduria
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Similar but less tannic
For readers who find firm reds drying. Reduces tannic grip while holding flavour and weight roughly steady.
Amarone della Valpolicella
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and sweeter.
Bekaa Valley Red
The structural profile is close across body, acidity and tannin.
Expect: Chosen because you asked for something less tannic.
California Rhône blend
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and cleaner and more fruit-focused.
Châteauneuf-du-Pape
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more herbal and green, and softer and rounder.
Similar but fresher
Raises acidity and overall lift, usually by moving to a cooler-climate expression.
Blaufränkisch
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and lighter.
Mondeuse Noire
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less oaky, and cleaner and more fruit-focused.
Aglianico
curatedA structurally close comparison: firm tannin, dark fruit and a savoury, earthy register.
Expect: Aglianico is more volcanic and mineral; Mavrud is denser and more herbal.
Brunello di Montalcino
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more savoury.
Similar but softer
Lowers acidity and sharpness in favour of a broader, gentler feel.
Châteauneuf-du-Pape
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more herbal and green, and less tannic and softer.
Dalmatian Plavac Mali
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and fuller and richer.
Primitivo di Manduria
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Syrah
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be leaner and more cutting, and more aromatic.
The sparkling version
Moves to a sparkling expression while holding the flavour and weight as close as possible.
Sparkling Shiraz
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and sweeter.
Mavrud
Both are made from mavrud, and they occupy similar territory for weight and structure, both come from the same country.
Expect: Expect it to be stiller, and less tannic and softer.
Bekaa Valley Red
They occupy similar territory for weight and structure.
Expect: Expect it to be stiller, and less tannic and softer.
Fetească Neagră
They occupy similar territory for weight and structure.
Expect: Expect it to be stiller, and less tannic and softer.
Similar but sweeter
Adds perceptible sweetness, which also softens acidity and chilli heat.
Amarone della Valpolicella
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.
Primitivo di Manduria
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Tawny Port
They occupy similar territory for weight and structure.
Expect: Expect it to be sweeter, and less tannic and softer.
Vintage Port
They occupy similar territory for weight and structure.
Expect: Expect it to be sweeter, and cleaner and more fruit-focused.
Change the flavour
Same shape, different aromatic character.
Similar but less oaky
One of the commonest requests in wine. Strips oak influence while holding grape character and weight.
Mondeuse Noire
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Nero di Troia
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.
Swartland Syrah and Rhône blends
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more oaky, and more herbal and green.
Trincadeira
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and cleaner and more fruit-focused.
Similar but more oaky
Adds barrel character, toast and a creamier texture.
Rioja Gran Reserva
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less oaky.
Napa Valley Cabernet Sauvignon
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and cleaner and more fruit-focused.
Barossa Shiraz
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and cleaner and more fruit-focused.
Ribera del Duero
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and less oaky.
Similar but more aromatic
More to smell before you taste — floral, fruity or spiced aromatics.
Syrah
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be softer and rounder, and less tannic and softer.
Nebbiolo
curatedBoth are high-tannin, high-acid varieties that need time and reward it.
Expect: Mavrud is much darker and more overtly fruited; Nebbiolo is pale and more floral.
Barolo
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more aromatic.
Malbec
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and cleaner and more fruit-focused.
Similar but more restrained
For readers who find intensely aromatic wines tiring over a whole glass. Keeps the structure, turns the volume down.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Mavrud
Both are made from mavrud, and the structural profile is close across body, acidity and tannin, both come from the same country.
Expect: Expect it to be more aromatic, and less tannic and softer.
Bekaa Valley Red
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more aromatic, and less tannic and softer.
Fetească Neagră
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more aromatic, and less tannic and softer.
Rioja Gran Reserva
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more aromatic, and less tannic and softer.
Similar but more floral
Pushes specifically towards rose, violet, blossom and elderflower character.
Syrah
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less floral, and softer and rounder.
Washington Syrah
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more neutral and subtle, and less tannic and softer.
Northern Rhône Syrah
They occupy similar territory for weight and structure.
Expect: Expect it to be spicier, and more neutral and subtle.
Hawke’s Bay Syrah
They occupy similar territory for weight and structure.
Expect: Expect it to be spicier, and cleaner and more fruit-focused.
Similar but more savoury
Moves away from primary fruit towards earth, herb, meat and umami character.
Rioja Gran Reserva
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more oaky.
Northern Rhône Syrah
They occupy similar territory for weight and structure.
Expect: Expect it to be spicier, and more floral.
Taurasi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and fresher and more acidic.
Barolo
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more aromatic.
Similar but fruitier
More obvious, generous fruit flavour, usually from a warmer climate.
California Rhône blend
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and cleaner and more fruit-focused.
Petite Sirah
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and fuller and richer.
Primitivo di Manduria
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and sweeter.
Zinfandel
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and cleaner and more fruit-focused.
Change the place
Keep the grape, move it somewhere else.
Same grape, cooler climate
Typically fresher, lighter and more herbal, with lower alcohol.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Same grape, warmer climate
Typically riper, fuller and more generous in fruit, with higher alcohol.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Change the mood
Safer, stranger, cheaper or more serious.
A safe next step
Well-known wines that are widely available and unlikely to surprise anyone.
Syrah
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more aromatic, and softer and rounder.
Rioja Gran Reserva
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more restrained in fruit.
Southern Rhône blend
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more herbal and green.
Amarone della Valpolicella
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and sweeter.
Something more adventurous
Less familiar wines that occupy similar territory — the interesting end of the shelf.
Mavrud
Both are made from mavrud, and the structural profile is close across body, acidity and tannin, both come from the same country.
Expect: Expect it to be less tannic and softer, and cleaner and more fruit-focused.
Bekaa Valley Red
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer.
Fetească Neagră
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and cleaner and more fruit-focused.
Washington Syrah
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more floral, and less tannic and softer.
A better-value alternative
Wines that occupy similar sensory territory from regions carrying less price premium. WineHQ does not hold live prices, so this reasons from regional reputation and demand rather than from a price feed — treat it as a lead, not a quote.
Mavrud
Both are made from mavrud, and the structural profile is close across body, acidity and tannin, both come from the same country.
Expect: Expect it to be less tannic and softer, and cleaner and more fruit-focused.
Bekaa Valley Red
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer.
Fetească Neagră
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and cleaner and more fruit-focused.
Washington Syrah
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more floral, and less tannic and softer.
A step up
The benchmark expressions of the same territory, usually with more concentration, structure and ageing potential.
Amarone della Valpolicella
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and sweeter.
Châteauneuf-du-Pape
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more herbal and green, and softer and rounder.
Priorat
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and fuller and richer.
Ribera del Duero
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and fuller and richer.
Each suggestion is scored across sixteen taste dimensions, weighted so that structure matters more than flavour, and adjusted for whether the wine actually moves in the direction you asked for. Curated links from an editor carry extra weight — but only when the editor tagged them for this direction. Nothing here is a black box; see the taste model for the full method.