If you like this, try…
Wines like Mavrud
Bulgaria’s most distinctive indigenous red — dark, tannic and slow to ripen, grown almost entirely around Plovdiv. Below: what to try next, grouped by the direction you want to travel.
Refine
What do you like about Mavrud?
Optional — the results below already work without it. But “I like Malbec” is at least four different preferences wearing one name, and saying which one you mean changes the answer substantially. Only qualities this wine actually has are offered.
What these words mean
- The firm, grippy structure
- High tannin — the drying grip on your gums, like over-brewed tea. It gives a red something to hold on to with rich food, and it is what lets a wine age.
- The vanilla and oak
- Vanilla, toast, coconut, sweet spice, sometimes smoke. It comes from the barrel rather than the grape, which is why the same grape can taste completely different with and without it.
- The spice
- Black pepper, clove, cinnamon. Some of it is the grape — the pepper in Syrah is a measured compound called rotundone — and some is the barrel.
- The earthy, mineral side
- Forest floor, wet stone, mushroom, damp earth. Widely described and much less well explained than wine writing implies — the sensation is real, the causal story usually is not.
- The savoury, meaty side
- Leather, olive, cured meat, dried herbs, tobacco. It is what people mean by calling a wine "serious" rather than "fruity", and it comes with age as well as with place.
- That it is properly dry
- No perceptible sugar at all. Almost all red wine is dry and a good deal of white wine is not, which is why this is a more useful thing to say about a white than about a red.
Looking for something moving away from too earthy or musty.
Based on what you said
Ranked against the qualities you named rather than against the wine as a whole. The directions below are refined the same way.
Mavrud
Both are made from mavrud, and the structural profile is close across body, acidity and tannin, both come from the same country.
- Substantially less earthy or musty.
Fetească Neagră
The structural profile is close across body, acidity and tannin.
- Substantially less earthy or musty.
Cabernet Sauvignon
They occupy similar territory for weight and structure.
- Substantially less earthy or musty.
Rioja
The structural profile is close across body, acidity and tannin.
- Substantially less earthy or musty.
Syrah
The structural profile is close across body, acidity and tannin.
- Substantially less earthy or musty.
Rioja Reserva
The structural profile is close across body, acidity and tannin.
- Substantially less earthy or musty.
Ribera del Duero
The structural profile is close across body, acidity and tannin.
- Substantially less earthy or musty.
Pinotage
The structural profile is close across body, acidity and tannin.
- Substantially less earthy or musty.
Closest overall
Nearest neighbours, no change of direction.
Closest matches
The nearest overall neighbours across structure and flavour, with no deliberate change of direction.
Mavrud
Both are made from mavrud, and the structural profile is close across body, acidity and tannin, both come from the same country.
Expect: Expect it to be less tannic and softer.
Fetească Neagră
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer.
Cabernet Sauvignon
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more herbal and green.
Rioja
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more oaky.
Different grape, similar feel
Deliberately excludes the variety you already know, to find a genuinely new wine that fills the same role.
Fetească Neagră
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer.
Cabernet Sauvignon
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more herbal and green.
Rioja
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more oaky.
Syrah
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more aromatic, and softer and rounder.
Change the structure
Same idea, different weight, grip or freshness.
Similar but lighter
Keeps the character but reduces weight, alcohol and density in the mouth.
Spätburgunder (German Pinot Noir)
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less spicy.
Gamay
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.
Cru Beaujolais
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less spicy.
País
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and lighter.
Similar but lower in alcohol
Holds the character and the weight where it can, and moves specifically on strength. Note that below about 11% the choices narrow sharply, and below 5% they are mostly a different category rather than a lighter version of the same one.
Spätburgunder (German Pinot Noir)
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less spicy.
Cru Beaujolais
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less spicy.
Gamay
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.
Cabernet Franc
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more herbal and green.
Similar but fuller
Keeps the character but adds weight, concentration and mouthfeel.
Ribera del Duero
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more oaky.
Amarone della Valpolicella
Amarone della Valpolicella scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and sweeter.
Dalmatian Plavac Mali
Dalmatian Plavac Mali scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and softer and rounder.
McLaren Vale Shiraz
McLaren Vale Shiraz scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.
Similar but less tannic
For readers who find firm reds drying. Reduces tannic grip while holding flavour and weight roughly steady.
Mavrud
Both are made from mavrud, and the structural profile is close across body, acidity and tannin, both come from the same country.
Expect: Chosen because you asked for something less tannic.
California Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and fruitier.
New Zealand Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more herbal and green.
Fetească Neagră
The structural profile is close across body, acidity and tannin.
Expect: Chosen because you asked for something less tannic.
Similar but fresher
Raises acidity and overall lift, usually by moving to a cooler-climate expression.
Blaufränkisch
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and lighter.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be sweeter, and less tannic and softer.
Sangiovese
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more herbal and green, and leaner and more cutting.
Vino Nobile di Montepulciano
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and less tannic and softer.
Similar but softer
Lowers acidity and sharpness in favour of a broader, gentler feel.
Syrah
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be leaner and more cutting, and more aromatic.
Tempranillo
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and leaner and more cutting.
Dalmatian Plavac Mali
Dalmatian Plavac Mali scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and fuller and richer.
Languedoc red
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more herbal and green, and less tannic and softer.
The sparkling version
Moves to a sparkling expression while holding the flavour and weight as close as possible.
Sparkling Shiraz
Sparkling Shiraz scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and sweeter.
Lambrusco
Lambrusco scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and stiller.
Lambrusco Grasparossa
Lambrusco Grasparossa scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and stiller.
Cava
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more sparkling.
Similar but sweeter
Adds perceptible sweetness, which also softens acidity and chilli heat.
Sagrantino
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be sweeter, and less spicy.
Pinotage
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more oaky.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be fresher and more acidic, and fresher.
Montefalco Sagrantino
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and fuller and richer.
Change the flavour
Same shape, different aromatic character.
Similar but less oaky
One of the commonest requests in wine. Strips oak influence while holding grape character and weight.
Frühburgunder
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less spicy.
Piedirosso
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less spicy.
País
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and lighter.
Nero di Troia
Nero di Troia scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.
Similar but more oaky
Adds barrel character, toast and a creamier texture.
Ribera del Duero
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less oaky, and fuller and richer.
Rioja
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less oaky, and less tannic and softer.
Pinotage
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less oaky, and less tannic and softer.
Rioja Reserva
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less oaky, and less tannic and softer.
Similar but more aromatic
More to smell before you taste — floral, fruity or spiced aromatics.
Syrah
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be softer and rounder, and less tannic and softer.
Gamay
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.
Cabernet Sauvignon
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more herbal and green.
Cabernet Franc
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more herbal and green.
Similar but more restrained
For readers who find intensely aromatic wines tiring over a whole glass. Keeps the structure, turns the volume down.
Franken Silvaner
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and less spicy.
Mavrud
Both are made from mavrud, and the structural profile is close across body, acidity and tannin, both come from the same country.
Expect: Expect it to be more aromatic, and less tannic and softer.
Fetească Neagră
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more aromatic, and less tannic and softer.
Rioja
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more aromatic, and less tannic and softer.
Similar but more floral
Pushes specifically towards rose, violet, blossom and elderflower character.
Syrah
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less floral, and softer and rounder.
Gamay
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.
Cabernet Franc
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more herbal and green.
Malbec
Malbec scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.
Similar but more savoury
Moves away from primary fruit towards earth, herb, meat and umami character.
Rioja Gran Reserva
They occupy similar territory for weight and structure.
Expect: Expect it to be earthier, and less tannic and softer.
Taurasi
They occupy similar territory for weight and structure.
Expect: Expect it to be earthier, and fresher and more acidic.
Barolo
They occupy similar territory for weight and structure.
Expect: Expect it to be earthier, and more aromatic.
Chianti Classico Riserva
They occupy similar territory for weight and structure.
Expect: Expect it to be earthier, and less spicy.
Similar but fruitier
More obvious, generous fruit flavour, usually from a warmer climate.
California Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less spicy.
Petite Sirah
Petite Sirah scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and fuller and richer.
Washington Cabernet Sauvignon
Washington Cabernet Sauvignon scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and fuller and richer.
New Zealand Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more herbal and green.
Change the place
Keep the grape, move it somewhere else.
Same grape, cooler climate
Typically fresher, lighter and more herbal, with lower alcohol.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Same grape, warmer climate
Typically riper, fuller and more generous in fruit, with higher alcohol.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Change the mood
Safer, stranger, cheaper or more serious.
A safe next step
Well-known wines that are widely available and unlikely to surprise anyone.
Cabernet Sauvignon
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more herbal and green.
Rioja
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more oaky.
Syrah
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more aromatic, and softer and rounder.
Rioja Reserva
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more oaky.
Something more adventurous
Less familiar wines that occupy similar territory — the interesting end of the shelf.
Mavrud
Both are made from mavrud, and the structural profile is close across body, acidity and tannin, both come from the same country.
Expect: Expect it to be less tannic and softer.
Fetească Neagră
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer.
Pinotage
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more oaky.
Tannat
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and fuller and richer.
A better-value alternative
Wines that occupy similar sensory territory from regions carrying less price premium. WineHQ does not hold live prices, so this reasons from regional reputation and demand rather than from a price feed — treat it as a lead, not a quote.
Mavrud
Both are made from mavrud, and the structural profile is close across body, acidity and tannin, both come from the same country.
Expect: Expect it to be less tannic and softer.
Fetească Neagră
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer.
Pinotage
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more oaky.
Tannat
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and fuller and richer.
A step up
The benchmark expressions of the same territory, usually with more concentration, structure and ageing potential.
Ribera del Duero
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be fuller and richer, and more fruit-driven.
Amarone della Valpolicella
Amarone della Valpolicella scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and sweeter.
Priorat
They occupy similar territory for weight and structure.
Expect: Expect it to be earthier, and fuller and richer.
Châteauneuf-du-Pape
They occupy similar territory for weight and structure.
Expect: Expect it to be earthier, and more herbal and green.
Each suggestion is scored across sixteen taste dimensions, weighted so that structure matters more than flavour, and adjusted for whether the wine actually moves in the direction you asked for. Curated links from an editor carry extra weight — but only when the editor tagged them for this direction. Nothing here is a black box; see the taste model for the full method.