If you like this, try…
Wines like Mavrud
Bulgaria’s most distinctive indigenous red — dark, tannic and slow to ripen, grown almost entirely around Plovdiv. Below: what to try next, grouped by the direction you want to travel.
Refine
What do you like about Mavrud?
Optional — the results below already work without it. But “I like Malbec” is at least four different preferences wearing one name, and saying which one you mean changes the answer substantially. Only qualities this wine actually has are offered.
What these words mean
- The firm, grippy structure
- High tannin — the drying grip on your gums, like over-brewed tea. It gives a red something to hold on to with rich food, and it is what lets a wine age.
- The vanilla and oak
- Vanilla, toast, coconut, sweet spice, sometimes smoke. It comes from the barrel rather than the grape, which is why the same grape can taste completely different with and without it.
- The spice
- Black pepper, clove, cinnamon. Some of it is the grape — the pepper in Syrah is a measured compound called rotundone — and some is the barrel.
- The earthy, mineral side
- Forest floor, wet stone, mushroom, damp earth. Widely described and much less well explained than wine writing implies — the sensation is real, the causal story usually is not.
- The savoury, meaty side
- Leather, olive, cured meat, dried herbs, tobacco. It is what people mean by calling a wine "serious" rather than "fruity", and it comes with age as well as with place.
- That it is properly dry
- No perceptible sugar at all. Almost all red wine is dry and a good deal of white wine is not, which is why this is a more useful thing to say about a white than about a red.
Looking for something keeping the earthy, savoury-mineral character and the firm tannic structure, while moving away from too earthy or musty and too drying or too tannic.
- You said you like the earthy, savoury-mineral character and that it is too earthy or musty. Both are about earthy character, so they pull the same axis in opposite directions — the dislike is applied and the like is set aside.
- You said you like the firm tannic structure and that it is too drying or too tannic. Both are about tannin, so they pull the same axis in opposite directions — the dislike is applied and the like is set aside.
Based on what you said
Ranked against the qualities you named rather than against the wine as a whole. The directions below are refined the same way.
Mavrud
Both are made from mavrud, and the structural profile is close across body, acidity and tannin, both come from the same country.
- Has some of the earthy, savoury-mineral character, though less of it.
- Has some of the firm tannic structure, though less of it.
- Substantially less earthy or musty.
- Substantially less drying or too tannic.
Fetească Neagră
The structural profile is close across body, acidity and tannin.
- Has some of the earthy, savoury-mineral character, though less of it.
- Has some of the firm tannic structure, though less of it.
- Substantially less earthy or musty.
- Substantially less drying or too tannic.
Rioja
The structural profile is close across body, acidity and tannin.
- Has some of the earthy, savoury-mineral character, though less of it.
- Has some of the firm tannic structure, though less of it.
- Substantially less earthy or musty.
- Substantially less drying or too tannic.
Rioja Reserva
The structural profile is close across body, acidity and tannin.
- Has some of the earthy, savoury-mineral character, though less of it.
- Has some of the firm tannic structure, though less of it.
- Substantially less earthy or musty.
- Substantially less drying or too tannic.
Syrah
The structural profile is close across body, acidity and tannin.
- Has some of the earthy, savoury-mineral character, though less of it.
- Has some of the firm tannic structure, though less of it.
- Substantially less earthy or musty.
- Substantially less drying or too tannic.
Pinotage
The structural profile is close across body, acidity and tannin.
- Has some of the earthy, savoury-mineral character, though less of it.
- Has some of the firm tannic structure, though less of it.
- Substantially less earthy or musty.
- Substantially less drying or too tannic.
Ribera del Duero
The structural profile is close across body, acidity and tannin.
- Has some of the earthy, savoury-mineral character, though less of it.
- Has some of the firm tannic structure, though less of it.
- Substantially less earthy or musty.
- Substantially less drying or too tannic.
Tempranillo
The structural profile is close across body, acidity and tannin.
- Has some of the earthy, savoury-mineral character, though less of it.
- Has some of the firm tannic structure, though less of it.
- Substantially less earthy or musty.
- Substantially less drying or too tannic.
Closest overall
Nearest neighbours, no change of direction.
Closest matches
The nearest overall neighbours across structure and flavour, with no deliberate change of direction.
Mavrud
Both are made from mavrud, and the structural profile is close across body, acidity and tannin, both come from the same country.
Fetească Neagră
The structural profile is close across body, acidity and tannin.
Rioja
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more oaky, and more restrained in fruit.
Rioja Reserva
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more oaky, and more restrained in fruit.
Different grape, similar feel
Deliberately excludes the variety you already know, to find a genuinely new wine that fills the same role.
Fetească Neagră
The structural profile is close across body, acidity and tannin.
Rioja
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more oaky, and more restrained in fruit.
Rioja Reserva
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more oaky, and more restrained in fruit.
Syrah
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more aromatic, and softer and rounder.
Change the structure
Same idea, different weight, grip or freshness.
Similar but lighter
Keeps the character but reduces weight, alcohol and density in the mouth.
Spätburgunder (German Pinot Noir)
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less spicy.
Cru Beaujolais
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less spicy.
Blaufränkisch
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be fresher and more acidic, and stronger and warmer.
Cabernet Franc
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more herbal and green.
Similar but lower in alcohol
Holds the character and the weight where it can, and moves specifically on strength. Note that below about 11% the choices narrow sharply, and below 5% they are mostly a different category rather than a lighter version of the same one.
Spätburgunder (German Pinot Noir)
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less spicy.
Cru Beaujolais
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and less spicy.
Cabernet Franc
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more herbal and green.
Loire Cabernet Franc
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more herbal and green.
Similar but fuller
Keeps the character but adds weight, concentration and mouthfeel.
Ribera del Duero
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more oaky, and leaner and more cutting.
Châteauneuf-du-Pape
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be earthier, and more herbal and green.
Amarone della Valpolicella
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and sweeter.
Dalmatian Plavac Mali
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and softer and rounder.
Similar but less tannic
For readers who find firm reds drying. Reduces tannic grip while holding flavour and weight roughly steady.
Mavrud
Both are made from mavrud, and the structural profile is close across body, acidity and tannin, both come from the same country.
Expect: Chosen because you asked for something less tannic.
Fetească Neagră
The structural profile is close across body, acidity and tannin.
Expect: Chosen because you asked for something less tannic.
Rioja
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more oaky, and more restrained in fruit.
Syrah
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more aromatic, and softer and rounder.
Similar but fresher
Raises acidity and overall lift, usually by moving to a cooler-climate expression.
Blaufränkisch
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be lighter, and more fruit-driven.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be sweeter, and less oaky.
Sangiovese
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more herbal and green, and leaner and more cutting.
Vino Nobile di Montepulciano
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more restrained in fruit.
Similar but softer
Lowers acidity and sharpness in favour of a broader, gentler feel.
Syrah
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be leaner and more cutting, and more aromatic.
Tempranillo
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be leaner and more cutting, and more oaky.
Languedoc red
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more herbal and green, and leaner and more cutting.
Châteauneuf-du-Pape
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be earthier, and more herbal and green.
The sparkling version
Moves to a sparkling expression while holding the flavour and weight as close as possible.
Sparkling Shiraz
Sparkling Shiraz scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.
Lambrusco
Lambrusco scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.
Lambrusco Grasparossa
Lambrusco Grasparossa scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.
Mavrud
Both are made from mavrud, and the structural profile is close across body, acidity and tannin, both come from the same country.
Expect: Expect it to be stiller.
Similar but sweeter
Adds perceptible sweetness, which also softens acidity and chilli heat.
Pinotage
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more oaky, and more fruit-driven.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be fresher and more acidic, and fresher.
Sagrantino
They occupy similar territory for weight and structure.
Expect: Expect it to be more tannic and structured, and sweeter.
Touriga Franca
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and sweeter.
Change the flavour
Same shape, different aromatic character.
Similar but less oaky
One of the commonest requests in wine. Strips oak influence while holding grape character and weight.
Broad-leaved Melnik
The structural profile is close across body, acidity and tannin, and both come from the same country.
Expect: Expect it to be earthier, and leaner and more cutting.
Negroamaro
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more oaky, and less spicy.
Languedoc red
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more oaky, and more herbal and green.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more oaky, and sweeter.
Similar but more oaky
Adds barrel character, toast and a creamier texture.
Rioja
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less oaky, and leaner and more cutting.
Ribera del Duero
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less oaky, and fuller and richer.
Pinotage
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less oaky, and leaner and more cutting.
Rioja Reserva
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less oaky, and leaner and more cutting.
Similar but more aromatic
More to smell before you taste — floral, fruity or spiced aromatics.
Syrah
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be softer and rounder.
Cabernet Franc
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more herbal and green.
Cabernet Sauvignon
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more herbal and green.
Malbec
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Similar but more restrained
For readers who find intensely aromatic wines tiring over a whole glass. Keeps the structure, turns the volume down.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Mavrud
Both are made from mavrud, and the structural profile is close across body, acidity and tannin, both come from the same country.
Expect: Expect it to be more aromatic.
Fetească Neagră
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more aromatic.
Rioja
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more aromatic, and more oaky.
Rioja Reserva
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more aromatic, and more oaky.
Similar but more floral
Pushes specifically towards rose, violet, blossom and elderflower character.
Syrah
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less floral, and softer and rounder.
Cabernet Franc
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more herbal and green.
Uco Valley Malbec
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more floral, and less spicy.
Dão
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more floral.
Similar but more savoury
Moves away from primary fruit towards earth, herb, meat and umami character.
Chianti Classico Riserva
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be earthier, and less spicy.
Rioja Gran Reserva
They occupy similar territory for weight and structure.
Expect: Expect it to be earthier, and less tannic and softer.
Northern Rhône Syrah
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be earthier, and more floral.
Chianti Classico Gran Selezione
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be earthier, and less spicy.
Similar but fruitier
More obvious, generous fruit flavour, usually from a warmer climate.
California Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less spicy.
Washington Cabernet Sauvignon
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and fuller and richer.
Shiraz
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and softer and rounder.
Bolgheri
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more herbal and green.
Change the place
Keep the grape, move it somewhere else.
Same grape, cooler climate
Typically fresher, lighter and more herbal, with lower alcohol.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Same grape, warmer climate
Typically riper, fuller and more generous in fruit, with higher alcohol.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Change the mood
Safer, stranger, cheaper or more serious.
A safe next step
Well-known wines that are widely available and unlikely to surprise anyone.
Rioja
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more oaky, and more restrained in fruit.
Rioja Reserva
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more oaky, and more restrained in fruit.
Syrah
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more aromatic, and softer and rounder.
Ribera del Duero
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be fuller and richer, and more oaky.
Something more adventurous
Less familiar wines that occupy similar territory — the interesting end of the shelf.
Mavrud
Both are made from mavrud, and the structural profile is close across body, acidity and tannin, both come from the same country.
Fetească Neagră
The structural profile is close across body, acidity and tannin.
Pinotage
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more oaky, and more fruit-driven.
Negroamaro
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and less oaky.
A better-value alternative
Wines that occupy similar sensory territory from regions carrying less price premium. WineHQ does not hold live prices, so this reasons from regional reputation and demand rather than from a price feed — treat it as a lead, not a quote.
Mavrud
Both are made from mavrud, and the structural profile is close across body, acidity and tannin, both come from the same country.
Fetească Neagră
The structural profile is close across body, acidity and tannin.
Pinotage
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more oaky, and more fruit-driven.
Negroamaro
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and less oaky.
A step up
The benchmark expressions of the same territory, usually with more concentration, structure and ageing potential.
Ribera del Duero
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be fuller and richer, and more fruit-driven.
Châteauneuf-du-Pape
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be earthier, and more herbal and green.
Amarone della Valpolicella
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and sweeter.
Priorat
They occupy similar territory for weight and structure.
Expect: Expect it to be more tannic and structured, and earthier.
Each suggestion is scored across sixteen taste dimensions, weighted so that structure matters more than flavour, and adjusted for whether the wine actually moves in the direction you asked for. Curated links from an editor carry extra weight — but only when the editor tagged them for this direction. Nothing here is a black box; see the taste model for the full method.