If you like this, try…
Wines like Mavrud
Bulgaria’s most distinctive indigenous red — dark, tannic and slow to ripen, grown almost entirely around Plovdiv. Below: what to try next, grouped by the direction you want to travel.
Refine
What do you like about Mavrud?
Optional — the results below already work without it. But “I like Malbec” is at least four different preferences wearing one name, and saying which one you mean changes the answer substantially. Only qualities this wine actually has are offered.
What these words mean
- The firm, grippy structure
- High tannin — the drying grip on your gums, like over-brewed tea. It gives a red something to hold on to with rich food, and it is what lets a wine age.
- The vanilla and oak
- Vanilla, toast, coconut, sweet spice, sometimes smoke. It comes from the barrel rather than the grape, which is why the same grape can taste completely different with and without it.
- The spice
- Black pepper, clove, cinnamon. Some of it is the grape — the pepper in Syrah is a measured compound called rotundone — and some is the barrel.
- The earthy, mineral side
- Forest floor, wet stone, mushroom, damp earth. Widely described and much less well explained than wine writing implies — the sensation is real, the causal story usually is not.
- The savoury, meaty side
- Leather, olive, cured meat, dried herbs, tobacco. It is what people mean by calling a wine "serious" rather than "fruity", and it comes with age as well as with place.
- That it is properly dry
- No perceptible sugar at all. Almost all red wine is dry and a good deal of white wine is not, which is why this is a more useful thing to say about a white than about a red.
Looking for something moving away from too oaky or woody, too earthy or musty and too savoury or funky.
Based on what you said
Ranked against the qualities you named rather than against the wine as a whole. The directions below are refined the same way.
Morgon
The structural profile is close across body, acidity and tannin.
- Substantially less oaky or woody.
- Substantially less earthy or musty.
- A little less savoury or funky.
California Pinot Noir
The structural profile is close across body, acidity and tannin.
- About as oaky or woody as the wine you started from.
- Substantially less earthy or musty.
- Substantially less savoury or funky.
Southern Rhône blend
The structural profile is close across body, acidity and tannin.
- A little less oaky or woody.
- Substantially less earthy or musty.
- A little less savoury or funky.
Valpolicella Ripasso
The structural profile is close across body, acidity and tannin.
- Substantially less oaky or woody.
- Substantially less earthy or musty.
- A little less savoury or funky.
Grenache
They occupy similar territory for weight and structure.
- Substantially less oaky or woody.
- Substantially less earthy or musty.
- A little less savoury or funky.
Chilean Pinot Noir
The structural profile is close across body, acidity and tannin.
- Substantially less oaky or woody.
- Substantially less earthy or musty.
- A little less savoury or funky.
Cru Beaujolais
The structural profile is close across body, acidity and tannin.
- Substantially less oaky or woody.
- Substantially less earthy or musty.
- A little less savoury or funky.
Bierzo Mencía
The structural profile is close across body, acidity and tannin.
- Substantially less oaky or woody.
- Substantially less earthy or musty.
- A little less savoury or funky.
Closest overall
Nearest neighbours, no change of direction.
Closest matches
The nearest overall neighbours across structure and flavour, with no deliberate change of direction.
Morgon
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more restrained in fruit.
California Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more oaky, and less tannic and softer.
Southern Rhône blend
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be spicier, and more restrained in fruit.
Valpolicella Ripasso
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more restrained in fruit.
Different grape, similar feel
Deliberately excludes the variety you already know, to find a genuinely new wine that fills the same role.
Morgon
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more restrained in fruit.
California Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more oaky, and less tannic and softer.
Southern Rhône blend
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be spicier, and more restrained in fruit.
Valpolicella Ripasso
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more restrained in fruit.
Change the structure
Same idea, different weight, grip or freshness.
Similar but lighter
Keeps the character but reduces weight, alcohol and density in the mouth.
Cru Beaujolais
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more restrained in fruit.
Loire Cabernet Franc
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more restrained in fruit.
Gamay
They occupy similar territory for weight and structure.
Expect: Expect it to be more fruit-driven, and less spicy.
Valpolicella
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and less spicy.
Similar but lower in alcohol
Holds the character and the weight where it can, and moves specifically on strength. Note that below about 11% the choices narrow sharply, and below 5% they are mostly a different category rather than a lighter version of the same one.
Cru Beaujolais
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more restrained in fruit.
Loire Cabernet Franc
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more restrained in fruit.
Gamay
They occupy similar territory for weight and structure.
Expect: Expect it to be more fruit-driven, and less spicy.
English still Pinot Noir
They occupy similar territory for weight and structure.
Expect: Expect it to be more restrained in fruit, and less spicy.
Similar but fuller
Keeps the character but adds weight, concentration and mouthfeel.
McLaren Vale Shiraz
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more oaky.
Argentine Malbec
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more oaky.
Toro
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and less spicy.
Primitivo di Manduria
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Similar but less tannic
For readers who find firm reds drying. Reduces tannic grip while holding flavour and weight roughly steady.
Argentine Malbec
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more oaky.
California Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more oaky, and less tannic and softer.
Valpolicella Ripasso
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more restrained in fruit.
Southern Rhône blend
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be spicier, and more restrained in fruit.
Similar but fresher
Raises acidity and overall lift, usually by moving to a cooler-climate expression.
Areni
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more restrained in fruit.
Loire Cabernet Franc
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more restrained in fruit.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more savoury, and more restrained in fruit.
Valpolicella
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and less spicy.
Similar but softer
Lowers acidity and sharpness in favour of a broader, gentler feel.
McLaren Vale Shiraz
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more oaky.
Argentine Malbec
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more oaky.
Toro
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and less spicy.
Southern Rhône blend
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be spicier, and more restrained in fruit.
The sparkling version
Moves to a sparkling expression while holding the flavour and weight as close as possible.
Sparkling Shiraz
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Lambrusco
Lambrusco scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and less oaky.
Lambrusco Grasparossa
Lambrusco Grasparossa scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and less oaky.
English sparkling rosé
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and less spicy.
Similar but sweeter
Adds perceptible sweetness, which also softens acidity and chilli heat.
Ruby Port
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Vintage Port
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and sweeter.
Valpolicella Ripasso
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more restrained in fruit.
Touriga Nacional
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more oaky.
Change the flavour
Same shape, different aromatic character.
Similar but less oaky
One of the commonest requests in wine. Strips oak influence while holding grape character and weight.
Valpolicella Ripasso
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more restrained in fruit.
Grenache
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more restrained in fruit.
Morgon
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more restrained in fruit.
Prokupac
They occupy similar territory for weight and structure.
Expect: Expect it to be less oaky, and cleaner and more fruit-focused.
Similar but more oaky
Adds barrel character, toast and a creamier texture.
Napa Valley Cabernet Sauvignon
Napa Valley Cabernet Sauvignon scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more oaky, and cleaner and more fruit-focused.
Barossa Shiraz
Barossa Shiraz scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more oaky, and cleaner and more fruit-focused.
Shiraz
Shiraz scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more oaky, and cleaner and more fruit-focused.
Bolgheri
Bolgheri scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more oaky, and cleaner and more fruit-focused.
Similar but more aromatic
More to smell before you taste — floral, fruity or spiced aromatics.
Gamay
They occupy similar territory for weight and structure.
Expect: Expect it to be more fruit-driven, and less spicy.
Cabernet Franc
They occupy similar territory for weight and structure.
Expect: Expect it to be more restrained in fruit, and less spicy.
Morgon
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more restrained in fruit.
Malbec
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more oaky.
Similar but more restrained
For readers who find intensely aromatic wines tiring over a whole glass. Keeps the structure, turns the volume down.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
California Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more oaky, and more aromatic.
Valpolicella Ripasso
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more restrained in fruit.
Southern Rhône blend
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be spicier, and more restrained in fruit.
Chilean Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more restrained in fruit.
Similar but more floral
Pushes specifically towards rose, violet, blossom and elderflower character.
Gamay
They occupy similar territory for weight and structure.
Expect: Expect it to be more fruit-driven, and less spicy.
Cabernet Franc
They occupy similar territory for weight and structure.
Expect: Expect it to be more restrained in fruit, and less spicy.
Malbec
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more oaky.
Bierzo Mencía
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more restrained in fruit.
Similar but more savoury
Moves away from primary fruit towards earth, herb, meat and umami character.
Taurasi
Taurasi scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more savoury, and more restrained in fruit.
Barolo
Barolo scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more savoury, and more restrained in fruit.
Brunello di Montalcino
Brunello di Montalcino scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more savoury, and earthier.
Naoussa Xinomavro
Naoussa Xinomavro scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more savoury, and more restrained in fruit.
Similar but fruitier
More obvious, generous fruit flavour, usually from a warmer climate.
California Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more oaky, and less tannic and softer.
Washington Cabernet Sauvignon
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more oaky.
McLaren Vale Shiraz
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more oaky.
Argentine Malbec
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more oaky.
Change the place
Keep the grape, move it somewhere else.
Same grape, cooler climate
Typically fresher, lighter and more herbal, with lower alcohol.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Same grape, warmer climate
Typically riper, fuller and more generous in fruit, with higher alcohol.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Change the mood
Safer, stranger, cheaper or more serious.
A safe next step
Well-known wines that are widely available and unlikely to surprise anyone.
California Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more oaky, and less tannic and softer.
Southern Rhône blend
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be spicier, and more restrained in fruit.
Grenache
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more restrained in fruit.
Cru Beaujolais
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more restrained in fruit.
Something more adventurous
Less familiar wines that occupy similar territory — the interesting end of the shelf.
Morgon
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more restrained in fruit.
Valpolicella Ripasso
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more restrained in fruit.
Chilean Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more restrained in fruit.
Bierzo Mencía
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more restrained in fruit.
A better-value alternative
Wines that occupy similar sensory territory from regions carrying less price premium. WineHQ does not hold live prices, so this reasons from regional reputation and demand rather than from a price feed — treat it as a lead, not a quote.
Morgon
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more restrained in fruit.
Valpolicella Ripasso
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more restrained in fruit.
Chilean Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more restrained in fruit.
Bierzo Mencía
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more restrained in fruit.
A step up
The benchmark expressions of the same territory, usually with more concentration, structure and ageing potential.
Châteauneuf-du-Pape
They occupy similar territory for weight and structure.
Expect: Expect it to be more savoury, and earthier.
Amarone della Valpolicella
Amarone della Valpolicella scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and more savoury.
Priorat
They occupy similar territory for weight and structure.
Expect: Expect it to be more savoury, and more oaky.
Ribera del Duero
They occupy similar territory for weight and structure.
Expect: Expect it to be more oaky, and more savoury.
Each suggestion is scored across sixteen taste dimensions, weighted so that structure matters more than flavour, and adjusted for whether the wine actually moves in the direction you asked for. Curated links from an editor carry extra weight — but only when the editor tagged them for this direction. Nothing here is a black box; see the taste model for the full method.