If you like this, try…
Wines like Mavrud
Bulgaria’s most distinctive indigenous red — dark, tannic and slow to ripen, grown almost entirely around Plovdiv. Below: what to try next, grouped by the direction you want to travel.
Refine
What do you like about Mavrud?
Optional — the results below already work without it. But “I like Malbec” is at least four different preferences wearing one name, and saying which one you mean changes the answer substantially. Only qualities this wine actually has are offered.
What these words mean
- The firm, grippy structure
- High tannin — the drying grip on your gums, like over-brewed tea. It gives a red something to hold on to with rich food, and it is what lets a wine age.
- The vanilla and oak
- Vanilla, toast, coconut, sweet spice, sometimes smoke. It comes from the barrel rather than the grape, which is why the same grape can taste completely different with and without it.
- The spice
- Black pepper, clove, cinnamon. Some of it is the grape — the pepper in Syrah is a measured compound called rotundone — and some is the barrel.
- The earthy, mineral side
- Forest floor, wet stone, mushroom, damp earth. Widely described and much less well explained than wine writing implies — the sensation is real, the causal story usually is not.
- The savoury, meaty side
- Leather, olive, cured meat, dried herbs, tobacco. It is what people mean by calling a wine "serious" rather than "fruity", and it comes with age as well as with place.
- That it is properly dry
- No perceptible sugar at all. Almost all red wine is dry and a good deal of white wine is not, which is why this is a more useful thing to say about a white than about a red.
Looking for something keeping the savoury, non-fruity character and the firm tannic structure, while moving away from too oaky or woody and too earthy or musty.
Based on what you said
Ranked against the qualities you named rather than against the wine as a whole. The directions below are refined the same way.
Saperavi
The structural profile is close across body, acidity and tannin.
- Keeps the savoury, non-fruity character.
- Has some of the firm tannic structure, though less of it.
- Substantially less oaky or woody.
- Substantially less earthy or musty.
Aglianico
curatedA structurally close comparison: firm tannin, dark fruit and a savoury, earthy register.
- Keeps the savoury, non-fruity character.
- Keeps the firm tannic structure.
- About as oaky or woody as the wine you started from.
- About as earthy or musty as the wine you started from.
Negroamaro
The structural profile is close across body, acidity and tannin.
- Keeps the savoury, non-fruity character.
- Has some of the firm tannic structure, though less of it.
- Substantially less oaky or woody.
- Substantially less earthy or musty.
Tannat
The structural profile is close across body, acidity and tannin.
- Keeps the savoury, non-fruity character.
- Keeps the firm tannic structure.
- A little less oaky or woody.
- Substantially less earthy or musty.
Madiran
The structural profile is close across body, acidity and tannin.
- Keeps the savoury, non-fruity character.
- Keeps the firm tannic structure.
- A little less oaky or woody.
- Substantially less earthy or musty.
Montefalco Sagrantino
The structural profile is close across body, acidity and tannin.
- Keeps the savoury, non-fruity character.
- Keeps the firm tannic structure.
- A little less oaky or woody.
- Substantially less earthy or musty.
Carignan
The structural profile is close across body, acidity and tannin.
- Keeps the savoury, non-fruity character.
- Has some of the firm tannic structure, though less of it.
- Substantially less oaky or woody.
- Substantially less earthy or musty.
Valais Cornalin
The structural profile is close across body, acidity and tannin.
- Keeps the savoury, non-fruity character.
- Has some of the firm tannic structure, though less of it.
- Substantially less oaky or woody.
- Substantially less earthy or musty.
Closest overall
Nearest neighbours, no change of direction.
Closest matches
The nearest overall neighbours across structure and flavour, with no deliberate change of direction.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and sweeter.
Aglianico
curatedA structurally close comparison: firm tannin, dark fruit and a savoury, earthy register.
Expect: Aglianico is more volcanic and mineral; Mavrud is denser and more herbal.
Negroamaro
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less spicy.
Tannat
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more oaky.
Different grape, similar feel
Deliberately excludes the variety you already know, to find a genuinely new wine that fills the same role.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and sweeter.
Nebbiolo
curatedBoth are high-tannin, high-acid varieties that need time and reward it.
Expect: Mavrud is much darker and more overtly fruited; Nebbiolo is pale and more floral.
Negroamaro
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less spicy.
Tannat
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more oaky.
Change the structure
Same idea, different weight, grip or freshness.
Similar but lighter
Keeps the character but reduces weight, alcohol and density in the mouth.
Dolcetto
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.
Langhe Nebbiolo
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less spicy.
Dão
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less spicy.
Cru Beaujolais
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and less spicy.
Similar but lower in alcohol
Holds the character and the weight where it can, and moves specifically on strength. Note that below about 11% the choices narrow sharply, and below 5% they are mostly a different category rather than a lighter version of the same one.
Cru Beaujolais
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and less spicy.
Loire Cabernet Franc
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and less spicy.
Spätburgunder (German Pinot Noir)
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and less spicy.
Cabernet Franc
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and less spicy.
Similar but fuller
Keeps the character but adds weight, concentration and mouthfeel.
Priorat
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more oaky, and earthier.
Toro
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and less spicy.
Châteauneuf-du-Pape
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and earthier.
Dalmatian Plavac Mali
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.
Similar but less tannic
For readers who find firm reds drying. Reduces tannic grip while holding flavour and weight roughly steady.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and sweeter.
Negroamaro
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and less spicy.
Mavrud
Both are made from mavrud, and the structural profile is close across body, acidity and tannin, both come from the same country.
Expect: Expect it to be less tannic and softer, and more oaky.
Languedoc red
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and spicier.
Similar but fresher
Raises acidity and overall lift, usually by moving to a cooler-climate expression.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and sweeter.
Langhe Nebbiolo
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less spicy.
Baga
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more oaky.
Bairrada Baga
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more oaky.
Similar but softer
Lowers acidity and sharpness in favour of a broader, gentler feel.
Languedoc red
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and spicier.
Toro
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and less spicy.
Châteauneuf-du-Pape
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and earthier.
Dalmatian Plavac Mali
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.
The sparkling version
Moves to a sparkling expression while holding the flavour and weight as close as possible.
Sparkling Shiraz
Sparkling Shiraz scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be less tannic and softer, and more fruit-driven.
Lambrusco
Lambrusco scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be less tannic and softer, and more fruit-driven.
Lambrusco Grasparossa
Lambrusco Grasparossa scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be less tannic and softer, and more fruit-driven.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be stiller, and less tannic and softer.
Similar but sweeter
Adds perceptible sweetness, which also softens acidity and chilli heat.
Sagrantino
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more oaky.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and fresher and more acidic.
Montefalco Sagrantino
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more oaky.
Vintage Port
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Change the flavour
Same shape, different aromatic character.
Similar but less oaky
One of the commonest requests in wine. Strips oak influence while holding grape character and weight.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and sweeter.
Cornalin
They occupy similar territory for weight and structure.
Expect: Expect it to be less oaky, and cleaner and more fruit-focused.
Negroamaro
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less spicy.
Valais Cornalin
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.
Similar but more oaky
Adds barrel character, toast and a creamier texture.
Ribera del Duero
Ribera del Duero scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more oaky, and less tannic and softer.
Rioja
Rioja scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more oaky, and less tannic and softer.
Napa Valley Cabernet Sauvignon
Napa Valley Cabernet Sauvignon scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more oaky, and cleaner and more fruit-focused.
Rioja Reserva
Rioja Reserva scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more oaky, and less tannic and softer.
Similar but more aromatic
More to smell before you taste — floral, fruity or spiced aromatics.
Nebbiolo
curatedBoth are high-tannin, high-acid varieties that need time and reward it.
Expect: Mavrud is much darker and more overtly fruited; Nebbiolo is pale and more floral.
Syrah
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more oaky.
Barbaresco
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more oaky.
Barolo
They occupy similar territory for weight and structure.
Expect: Expect it to be more savoury, and more oaky.
Similar but more restrained
For readers who find intensely aromatic wines tiring over a whole glass. Keeps the structure, turns the volume down.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more aromatic.
Negroamaro
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less spicy.
Tannat
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more oaky.
Madiran
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more oaky.
Similar but more floral
Pushes specifically towards rose, violet, blossom and elderflower character.
Nebbiolo
curatedBoth are high-tannin, high-acid varieties that need time and reward it.
Expect: Mavrud is much darker and more overtly fruited; Nebbiolo is pale and more floral.
Langhe Nebbiolo
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less spicy.
Barbaresco
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more oaky.
Dão
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and less spicy.
Similar but more savoury
Moves away from primary fruit towards earth, herb, meat and umami character.
Taurasi
They occupy similar territory for weight and structure.
Expect: Expect it to be more savoury, and earthier.
Barolo
They occupy similar territory for weight and structure.
Expect: Expect it to be more savoury, and earthier.
Naoussa Xinomavro
They occupy similar territory for weight and structure.
Expect: Expect it to be more savoury, and earthier.
Xinomavro
They occupy similar territory for weight and structure.
Expect: Expect it to be more savoury, and earthier.
Similar but fruitier
More obvious, generous fruit flavour, usually from a warmer climate.
Touriga Nacional
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and fruitier.
Toro
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and fruitier.
Washington Cabernet Sauvignon
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and fruitier.
McLaren Vale Shiraz
McLaren Vale Shiraz scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and fruitier.
Change the place
Keep the grape, move it somewhere else.
Same grape, cooler climate
Typically fresher, lighter and more herbal, with lower alcohol.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Same grape, warmer climate
Typically riper, fuller and more generous in fruit, with higher alcohol.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Change the mood
Safer, stranger, cheaper or more serious.
A safe next step
Well-known wines that are widely available and unlikely to surprise anyone.
Sangiovese
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more oaky.
Red Bordeaux
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more oaky.
Nebbiolo
curatedBoth are high-tannin, high-acid varieties that need time and reward it.
Expect: Mavrud is much darker and more overtly fruited; Nebbiolo is pale and more floral.
Priorat
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more oaky, and earthier.
Something more adventurous
Less familiar wines that occupy similar territory — the interesting end of the shelf.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and sweeter.
Negroamaro
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less spicy.
Tannat
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more oaky.
Madiran
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more oaky.
A better-value alternative
Wines that occupy similar sensory territory from regions carrying less price premium. WineHQ does not hold live prices, so this reasons from regional reputation and demand rather than from a price feed — treat it as a lead, not a quote.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and sweeter.
Negroamaro
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and less spicy.
Tannat
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more oaky.
Madiran
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more oaky.
A step up
The benchmark expressions of the same territory, usually with more concentration, structure and ageing potential.
Priorat
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more oaky, and earthier.
Ribera del Duero
They occupy similar territory for weight and structure.
Expect: Expect it to be more oaky, and less tannic and softer.
Châteauneuf-du-Pape
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and earthier.
Amarone della Valpolicella
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.
Each suggestion is scored across sixteen taste dimensions, weighted so that structure matters more than flavour, and adjusted for whether the wine actually moves in the direction you asked for. Curated links from an editor carry extra weight — but only when the editor tagged them for this direction. Nothing here is a black box; see the taste model for the full method.