If you like this, try…
Wines like Mavrud
Bulgaria’s most distinctive indigenous red — dark, tannic and slow to ripen, grown almost entirely around Plovdiv. Below: what to try next, grouped by the direction you want to travel.
Refine
What do you like about Mavrud?
Optional — the results below already work without it. But “I like Malbec” is at least four different preferences wearing one name, and saying which one you mean changes the answer substantially. Only qualities this wine actually has are offered.
What these words mean
- The firm, grippy structure
- High tannin — the drying grip on your gums, like over-brewed tea. It gives a red something to hold on to with rich food, and it is what lets a wine age.
- The vanilla and oak
- Vanilla, toast, coconut, sweet spice, sometimes smoke. It comes from the barrel rather than the grape, which is why the same grape can taste completely different with and without it.
- The spice
- Black pepper, clove, cinnamon. Some of it is the grape — the pepper in Syrah is a measured compound called rotundone — and some is the barrel.
- The earthy, mineral side
- Forest floor, wet stone, mushroom, damp earth. Widely described and much less well explained than wine writing implies — the sensation is real, the causal story usually is not.
- The savoury, meaty side
- Leather, olive, cured meat, dried herbs, tobacco. It is what people mean by calling a wine "serious" rather than "fruity", and it comes with age as well as with place.
- That it is properly dry
- No perceptible sugar at all. Almost all red wine is dry and a good deal of white wine is not, which is why this is a more useful thing to say about a white than about a red.
Looking for something keeping the earthy, savoury-mineral character, the firm tannic structure and the peppery, spicy character, while moving away from too savoury or funky and too oaky or woody.
- You said you like the peppery, spicy character and that it is too oaky or woody. Both are about spice, so they pull the same axis in opposite directions — the dislike is applied and the like is set aside.
Based on what you said
Ranked against the qualities you named rather than against the wine as a whole. The directions below are refined the same way.
Aglianico
curatedA structurally close comparison: firm tannin, dark fruit and a savoury, earthy register.
- Keeps the earthy, savoury-mineral character.
- Keeps the firm tannic structure.
- Has some of the peppery, spicy character, though less of it.
- About as savoury or funky as the wine you started from.
- About as oaky or woody as the wine you started from.
Nebbiolo
curatedBoth are high-tannin, high-acid varieties that need time and reward it.
- Keeps the earthy, savoury-mineral character.
- Keeps the firm tannic structure.
- Has some of the peppery, spicy character, though less of it.
- About as savoury or funky as the wine you started from.
- About as oaky or woody as the wine you started from.
Châteauneuf-du-Pape
They occupy similar territory for weight and structure.
- Keeps the earthy, savoury-mineral character.
- Has some of the firm tannic structure, though less of it.
- Keeps the peppery, spicy character.
- About as savoury or funky as the wine you started from.
- A little less oaky or woody.
Priorat
The structural profile is close across body, acidity and tannin.
- Keeps the earthy, savoury-mineral character.
- Keeps the firm tannic structure.
- Has some of the peppery, spicy character, though less of it.
- About as savoury or funky as the wine you started from.
- About as oaky or woody as the wine you started from.
Broad-leaved Melnik
They occupy similar territory for weight and structure, and both come from the same country.
- Keeps the earthy, savoury-mineral character.
- Has some of the firm tannic structure, though less of it.
- Has some of the peppery, spicy character, though less of it.
- About as savoury or funky as the wine you started from.
- Substantially less oaky or woody.
Swartland Syrah and Rhône blends
They occupy similar territory for weight and structure.
- Keeps the earthy, savoury-mineral character.
- Has some of the firm tannic structure, though less of it.
- Keeps the peppery, spicy character.
- About as savoury or funky as the wine you started from.
- A little less oaky or woody.
Saperavi
They occupy similar territory for weight and structure.
- Has some of the earthy, savoury-mineral character, though less of it.
- Has some of the firm tannic structure, though less of it.
- Has some of the peppery, spicy character, though less of it.
- About as savoury or funky as the wine you started from.
- Substantially less oaky or woody.
Melnik
They occupy similar territory for weight and structure, and both come from the same country.
- Keeps the earthy, savoury-mineral character.
- Has some of the firm tannic structure, though less of it.
- Has some of the peppery, spicy character, though less of it.
- About as savoury or funky as the wine you started from.
- About as oaky or woody as the wine you started from.
Closest overall
Nearest neighbours, no change of direction.
Closest matches
The nearest overall neighbours across structure and flavour, with no deliberate change of direction.
Aglianico
curatedA structurally close comparison: firm tannin, dark fruit and a savoury, earthy register.
Expect: Aglianico is more volcanic and mineral; Mavrud is denser and more herbal.
Nebbiolo
curatedBoth are high-tannin, high-acid varieties that need time and reward it.
Expect: Mavrud is much darker and more overtly fruited; Nebbiolo is pale and more floral.
Châteauneuf-du-Pape
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more savoury.
Priorat
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more savoury, and more oaky.
Different grape, similar feel
Deliberately excludes the variety you already know, to find a genuinely new wine that fills the same role.
Nebbiolo
curatedBoth are high-tannin, high-acid varieties that need time and reward it.
Expect: Mavrud is much darker and more overtly fruited; Nebbiolo is pale and more floral.
Châteauneuf-du-Pape
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more savoury.
Priorat
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more savoury, and more oaky.
Broad-leaved Melnik
They occupy similar territory for weight and structure, and both come from the same country.
Expect: Expect it to be less oaky, and more savoury.
Change the structure
Same idea, different weight, grip or freshness.
Similar but lighter
Keeps the character but reduces weight, alcohol and density in the mouth.
Cru Beaujolais
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and less spicy.
Loire Cabernet Franc
Loire Cabernet Franc scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be less tannic and softer, and less spicy.
Mondeuse Noire
Mondeuse Noire scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.
Blaufränkisch
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more oaky.
Similar but lower in alcohol
Holds the character and the weight where it can, and moves specifically on strength. Note that below about 11% the choices narrow sharply, and below 5% they are mostly a different category rather than a lighter version of the same one.
Cru Beaujolais
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and less spicy.
Loire Cabernet Franc
Loire Cabernet Franc scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be less tannic and softer, and less spicy.
Mondeuse Noire
Mondeuse Noire scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.
Pinot Noir
Pinot Noir scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be less tannic and softer, and more restrained in fruit.
Similar but fuller
Keeps the character but adds weight, concentration and mouthfeel.
Châteauneuf-du-Pape
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more savoury.
Priorat
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more savoury, and more oaky.
McLaren Vale Shiraz
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.
Douro red
They occupy similar territory for weight and structure.
Expect: Expect it to be more savoury, and less tannic and softer.
Similar but less tannic
For readers who find firm reds drying. Reduces tannic grip while holding flavour and weight roughly steady.
Châteauneuf-du-Pape
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more savoury.
Swartland Syrah and Rhône blends
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more savoury.
Saperavi
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more savoury.
Douro red
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more savoury.
Similar but fresher
Raises acidity and overall lift, usually by moving to a cooler-climate expression.
Aglianico
curatedA structurally close comparison: firm tannin, dark fruit and a savoury, earthy register.
Expect: Aglianico is more volcanic and mineral; Mavrud is denser and more herbal.
Nebbiolo
curatedBoth are high-tannin, high-acid varieties that need time and reward it.
Expect: Mavrud is much darker and more overtly fruited; Nebbiolo is pale and more floral.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more savoury, and less tannic and softer.
Brunello di Montalcino
They occupy similar territory for weight and structure.
Expect: Expect it to be more savoury, and more oaky.
Similar but softer
Lowers acidity and sharpness in favour of a broader, gentler feel.
Châteauneuf-du-Pape
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more savoury.
McLaren Vale Shiraz
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.
Southern Rhône blend
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and spicier.
Jumilla Monastrell
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more savoury.
The sparkling version
Moves to a sparkling expression while holding the flavour and weight as close as possible.
Sparkling Shiraz
Sparkling Shiraz scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be less tannic and softer, and cleaner and more fruit-focused.
Lambrusco
Lambrusco scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be less tannic and softer, and cleaner and more fruit-focused.
Lambrusco Grasparossa
Lambrusco Grasparossa scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be less tannic and softer, and cleaner and more fruit-focused.
Châteauneuf-du-Pape
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more savoury.
Similar but sweeter
Adds perceptible sweetness, which also softens acidity and chilli heat.
Vintage Port
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and spicier.
Touriga Nacional
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more oaky.
Saperavi
They occupy similar territory for weight and structure.
Expect: Expect it to be more savoury, and less tannic and softer.
Port
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.
Change the flavour
Same shape, different aromatic character.
Similar but less oaky
One of the commonest requests in wine. Strips oak influence while holding grape character and weight.
Broad-leaved Melnik
They occupy similar territory for weight and structure, and both come from the same country.
Expect: Expect it to be less oaky, and more savoury.
Châteauneuf-du-Pape
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more savoury.
Swartland Syrah and Rhône blends
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more savoury.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more savoury, and less tannic and softer.
Similar but more oaky
Adds barrel character, toast and a creamier texture.
Napa Valley Cabernet Sauvignon
Napa Valley Cabernet Sauvignon scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more oaky, and cleaner and more fruit-focused.
Pinotage
Pinotage scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more oaky, and less tannic and softer.
Barossa Shiraz
Barossa Shiraz scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more oaky, and cleaner and more fruit-focused.
Ribera del Duero
Ribera del Duero scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more oaky, and more savoury.
Similar but more aromatic
More to smell before you taste — floral, fruity or spiced aromatics.
Nebbiolo
curatedBoth are high-tannin, high-acid varieties that need time and reward it.
Expect: Mavrud is much darker and more overtly fruited; Nebbiolo is pale and more floral.
Barolo
They occupy similar territory for weight and structure.
Expect: Expect it to be more savoury, and more restrained in fruit.
Barbaresco
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more restrained in fruit.
Syrah
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more oaky.
Similar but more restrained
For readers who find intensely aromatic wines tiring over a whole glass. Keeps the structure, turns the volume down.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Châteauneuf-du-Pape
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more savoury.
Priorat
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more savoury, and more oaky.
Broad-leaved Melnik
They occupy similar territory for weight and structure, and both come from the same country.
Expect: Expect it to be less oaky, and more savoury.
Aglianico
curatedA structurally close comparison: firm tannin, dark fruit and a savoury, earthy register.
Expect: Aglianico is more volcanic and mineral; Mavrud is denser and more herbal.
Similar but more floral
Pushes specifically towards rose, violet, blossom and elderflower character.
Nebbiolo
curatedBoth are high-tannin, high-acid varieties that need time and reward it.
Expect: Mavrud is much darker and more overtly fruited; Nebbiolo is pale and more floral.
Barolo
They occupy similar territory for weight and structure.
Expect: Expect it to be more savoury, and more restrained in fruit.
Barbaresco
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more restrained in fruit.
Douro red
They occupy similar territory for weight and structure.
Expect: Expect it to be more savoury, and less tannic and softer.
Similar but more savoury
Moves away from primary fruit towards earth, herb, meat and umami character.
Taurasi
Taurasi scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more savoury, and more restrained in fruit.
Barolo
Barolo scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more savoury, and more restrained in fruit.
Brunello di Montalcino
They occupy similar territory for weight and structure.
Expect: Expect it to be more savoury, and more oaky.
Naoussa Xinomavro
Naoussa Xinomavro scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more savoury, and less spicy.
Similar but fruitier
More obvious, generous fruit flavour, usually from a warmer climate.
Touriga Nacional
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more oaky.
California Pinot Noir
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more oaky.
Châteauneuf-du-Pape
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more savoury.
Petite Sirah
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Change the place
Keep the grape, move it somewhere else.
Same grape, cooler climate
Typically fresher, lighter and more herbal, with lower alcohol.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Same grape, warmer climate
Typically riper, fuller and more generous in fruit, with higher alcohol.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Change the mood
Safer, stranger, cheaper or more serious.
A safe next step
Well-known wines that are widely available and unlikely to surprise anyone.
Châteauneuf-du-Pape
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more savoury.
Priorat
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more savoury, and more oaky.
Nebbiolo
curatedBoth are high-tannin, high-acid varieties that need time and reward it.
Expect: Mavrud is much darker and more overtly fruited; Nebbiolo is pale and more floral.
Southern Rhône blend
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and spicier.
Something more adventurous
Less familiar wines that occupy similar territory — the interesting end of the shelf.
Broad-leaved Melnik
They occupy similar territory for weight and structure, and both come from the same country.
Expect: Expect it to be less oaky, and more savoury.
Aglianico
curatedA structurally close comparison: firm tannin, dark fruit and a savoury, earthy register.
Expect: Aglianico is more volcanic and mineral; Mavrud is denser and more herbal.
Swartland Syrah and Rhône blends
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more savoury.
Saperavi
They occupy similar territory for weight and structure.
Expect: Expect it to be more savoury, and less tannic and softer.
A better-value alternative
Wines that occupy similar sensory territory from regions carrying less price premium. WineHQ does not hold live prices, so this reasons from regional reputation and demand rather than from a price feed — treat it as a lead, not a quote.
Broad-leaved Melnik
They occupy similar territory for weight and structure, and both come from the same country.
Expect: Expect it to be less oaky, and more savoury.
Aglianico
curatedA structurally close comparison: firm tannin, dark fruit and a savoury, earthy register.
Expect: Aglianico is more volcanic and mineral; Mavrud is denser and more herbal.
Swartland Syrah and Rhône blends
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more savoury.
Saperavi
They occupy similar territory for weight and structure.
Expect: Expect it to be more savoury, and less tannic and softer.
A step up
The benchmark expressions of the same territory, usually with more concentration, structure and ageing potential.
Châteauneuf-du-Pape
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more savoury.
Priorat
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more savoury, and more oaky.
Ribera del Duero
They occupy similar territory for weight and structure.
Expect: Expect it to be more oaky, and more savoury.
Amarone della Valpolicella
Amarone della Valpolicella scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.
Each suggestion is scored across sixteen taste dimensions, weighted so that structure matters more than flavour, and adjusted for whether the wine actually moves in the direction you asked for. Curated links from an editor carry extra weight — but only when the editor tagged them for this direction. Nothing here is a black box; see the taste model for the full method.