If you like this, try…
Wines like Mavrud
Bulgaria’s most distinctive indigenous red — dark, tannic and slow to ripen, grown almost entirely around Plovdiv. Below: what to try next, grouped by the direction you want to travel.
Refine
What do you like about Mavrud?
Optional — the results below already work without it. But “I like Malbec” is at least four different preferences wearing one name, and saying which one you mean changes the answer substantially. Only qualities this wine actually has are offered.
What these words mean
- The firm, grippy structure
- High tannin — the drying grip on your gums, like over-brewed tea. It gives a red something to hold on to with rich food, and it is what lets a wine age.
- The vanilla and oak
- Vanilla, toast, coconut, sweet spice, sometimes smoke. It comes from the barrel rather than the grape, which is why the same grape can taste completely different with and without it.
- The spice
- Black pepper, clove, cinnamon. Some of it is the grape — the pepper in Syrah is a measured compound called rotundone — and some is the barrel.
- The earthy, mineral side
- Forest floor, wet stone, mushroom, damp earth. Widely described and much less well explained than wine writing implies — the sensation is real, the causal story usually is not.
- The savoury, meaty side
- Leather, olive, cured meat, dried herbs, tobacco. It is what people mean by calling a wine "serious" rather than "fruity", and it comes with age as well as with place.
- That it is properly dry
- No perceptible sugar at all. Almost all red wine is dry and a good deal of white wine is not, which is why this is a more useful thing to say about a white than about a red.
Looking for something keeping the earthy, savoury-mineral character and the savoury, non-fruity character, while moving away from too peppery.
Based on what you said
Ranked against the qualities you named rather than against the wine as a whole. The directions below are refined the same way.
Aglianico
curatedA structurally close comparison: firm tannin, dark fruit and a savoury, earthy register.
- Keeps the earthy, savoury-mineral character.
- Keeps the savoury, non-fruity character.
- Substantially less peppery.
Nebbiolo
curatedBoth are high-tannin, high-acid varieties that need time and reward it.
- Keeps the earthy, savoury-mineral character.
- Keeps the savoury, non-fruity character.
- Substantially less peppery.
Melnik
The structural profile is close across body, acidity and tannin, and both come from the same country.
- Keeps the earthy, savoury-mineral character.
- Keeps the savoury, non-fruity character.
- Substantially less peppery.
Broad-leaved Melnik
The structural profile is close across body, acidity and tannin, and both come from the same country.
- Keeps the earthy, savoury-mineral character.
- Keeps the savoury, non-fruity character.
- Substantially less peppery.
Priorat
The structural profile is close across body, acidity and tannin.
- Keeps the earthy, savoury-mineral character.
- Keeps the savoury, non-fruity character.
- Substantially less peppery.
Jumilla Monastrell
The structural profile is close across body, acidity and tannin.
- Keeps the earthy, savoury-mineral character.
- Keeps the savoury, non-fruity character.
- Substantially less peppery.
Douro red
The structural profile is close across body, acidity and tannin.
- Keeps the earthy, savoury-mineral character.
- Keeps the savoury, non-fruity character.
- Substantially less peppery.
Mourvèdre
The structural profile is close across body, acidity and tannin.
- Keeps the earthy, savoury-mineral character.
- Keeps the savoury, non-fruity character.
- Substantially less peppery.
Closest overall
Nearest neighbours, no change of direction.
Closest matches
The nearest overall neighbours across structure and flavour, with no deliberate change of direction.
Aglianico
curatedA structurally close comparison: firm tannin, dark fruit and a savoury, earthy register.
Expect: Aglianico is more volcanic and mineral; Mavrud is denser and more herbal.
Nebbiolo
curatedBoth are high-tannin, high-acid varieties that need time and reward it.
Expect: Mavrud is much darker and more overtly fruited; Nebbiolo is pale and more floral.
Melnik
The structural profile is close across body, acidity and tannin, and both come from the same country.
Expect: Expect it to be leaner and more cutting, and less tannic and softer.
Broad-leaved Melnik
The structural profile is close across body, acidity and tannin, and both come from the same country.
Expect: Expect it to be less oaky, and leaner and more cutting.
Different grape, similar feel
Deliberately excludes the variety you already know, to find a genuinely new wine that fills the same role.
Nebbiolo
curatedBoth are high-tannin, high-acid varieties that need time and reward it.
Expect: Mavrud is much darker and more overtly fruited; Nebbiolo is pale and more floral.
Melnik
The structural profile is close across body, acidity and tannin, and both come from the same country.
Expect: Expect it to be leaner and more cutting, and less tannic and softer.
Broad-leaved Melnik
The structural profile is close across body, acidity and tannin, and both come from the same country.
Expect: Expect it to be less oaky, and leaner and more cutting.
Priorat
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be fuller and richer, and rounder and creamier in texture.
Change the structure
Same idea, different weight, grip or freshness.
Similar but lighter
Keeps the character but reduces weight, alcohol and density in the mouth.
Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more restrained in fruit, and less tannic and softer.
Red Burgundy
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more restrained in fruit, and less tannic and softer.
Spätburgunder (German Pinot Noir)
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and cleaner and more fruit-focused.
Oregon Pinot Noir
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and less tannic and softer.
Similar but lower in alcohol
Holds the character and the weight where it can, and moves specifically on strength. Note that below about 11% the choices narrow sharply, and below 5% they are mostly a different category rather than a lighter version of the same one.
Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more restrained in fruit, and less tannic and softer.
Red Burgundy
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more restrained in fruit, and less tannic and softer.
Spätburgunder (German Pinot Noir)
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and cleaner and more fruit-focused.
Cru Beaujolais
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more fruit-driven.
Similar but fuller
Keeps the character but adds weight, concentration and mouthfeel.
Priorat
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be stronger and warmer.
Douro red
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more floral, and less tannic and softer.
Ribera del Duero
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.
Châteauneuf-du-Pape
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be spicier, and fruitier.
Similar but less tannic
For readers who find firm reds drying. Reduces tannic grip while holding flavour and weight roughly steady.
Jumilla Monastrell
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be softer and rounder, and stronger and warmer.
Douro red
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more floral, and fuller and richer.
Mourvèdre
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more restrained in fruit, and softer and rounder.
Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more restrained in fruit, and less tannic and softer.
Similar but fresher
Raises acidity and overall lift, usually by moving to a cooler-climate expression.
Aglianico
curatedA structurally close comparison: firm tannin, dark fruit and a savoury, earthy register.
Expect: Aglianico is more volcanic and mineral; Mavrud is denser and more herbal.
Brunello di Montalcino
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more savoury.
Nebbiolo
curatedBoth are high-tannin, high-acid varieties that need time and reward it.
Expect: Mavrud is much darker and more overtly fruited; Nebbiolo is pale and more floral.
Oregon Pinot Noir
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and less tannic and softer.
Similar but softer
Lowers acidity and sharpness in favour of a broader, gentler feel.
Jumilla Monastrell
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and leaner and more cutting.
Mourvèdre
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more restrained in fruit, and leaner and more cutting.
Châteauneuf-du-Pape
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be spicier, and fruitier.
Tempranillo
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more restrained in fruit.
The sparkling version
Moves to a sparkling expression while holding the flavour and weight as close as possible.
Sparkling Shiraz
Sparkling Shiraz scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Lambrusco
Lambrusco scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Lambrusco Grasparossa
Lambrusco Grasparossa scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Cava
Cava scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be less spicy, and cleaner and more fruit-focused.
Similar but sweeter
Adds perceptible sweetness, which also softens acidity and chilli heat.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and fresher and more acidic.
Sagrantino
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and cleaner and more fruit-focused.
Montefalco Sagrantino
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and cleaner and more fruit-focused.
Pinotage
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more fruit-driven, and cleaner and more fruit-focused.
Change the flavour
Same shape, different aromatic character.
Similar but less oaky
One of the commonest requests in wine. Strips oak influence while holding grape character and weight.
Broad-leaved Melnik
The structural profile is close across body, acidity and tannin, and both come from the same country.
Expect: Expect it to be leaner and more cutting, and less tannic and softer.
Cahors
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more restrained in fruit.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more oaky.
Australian Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.
Similar but more oaky
Adds barrel character, toast and a creamier texture.
Ribera del Duero
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and less oaky.
Rioja
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more restrained in fruit.
Rioja Reserva
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more restrained in fruit.
Tempranillo
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more restrained in fruit.
Similar but more aromatic
More to smell before you taste — floral, fruity or spiced aromatics.
Barbaresco
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more restrained in fruit.
Barolo
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more savoury, and more restrained in fruit.
Nebbiolo
curatedBoth are high-tannin, high-acid varieties that need time and reward it.
Expect: Mavrud is much darker and more overtly fruited; Nebbiolo is pale and more floral.
Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more restrained in fruit, and less tannic and softer.
Similar but more restrained
For readers who find intensely aromatic wines tiring over a whole glass. Keeps the structure, turns the volume down.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Melnik
The structural profile is close across body, acidity and tannin, and both come from the same country.
Expect: Expect it to be more aromatic, and leaner and more cutting.
Broad-leaved Melnik
The structural profile is close across body, acidity and tannin, and both come from the same country.
Expect: Expect it to be more aromatic, and less oaky.
Priorat
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more aromatic, and fuller and richer.
Aglianico
curatedA structurally close comparison: firm tannin, dark fruit and a savoury, earthy register.
Expect: Aglianico is more volcanic and mineral; Mavrud is denser and more herbal.
Similar but more floral
Pushes specifically towards rose, violet, blossom and elderflower character.
Barbaresco
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more restrained in fruit.
Barolo
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more savoury, and more restrained in fruit.
Douro red
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more floral, and more neutral and subtle.
Nebbiolo
curatedBoth are high-tannin, high-acid varieties that need time and reward it.
Expect: Mavrud is much darker and more overtly fruited; Nebbiolo is pale and more floral.
Similar but more savoury
Moves away from primary fruit towards earth, herb, meat and umami character.
Taurasi
They occupy similar territory for weight and structure.
Expect: Expect it to be more savoury, and more restrained in fruit.
Barolo
They occupy similar territory for weight and structure.
Expect: Expect it to be more savoury, and more restrained in fruit.
Brunello di Montalcino
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more savoury, and fresher and more acidic.
Chianti Classico Riserva
They occupy similar territory for weight and structure.
Expect: Expect it to be more savoury, and less spicy.
Similar but fruitier
More obvious, generous fruit flavour, usually from a warmer climate.
California Pinot Noir
They occupy similar territory for weight and structure.
Expect: Expect it to be fruitier, and more fruit-driven.
New Zealand Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be fruitier, and cleaner and more fruit-focused.
Châteauneuf-du-Pape
They occupy similar territory for weight and structure.
Expect: Expect it to be fruitier, and spicier.
Washington Cabernet Sauvignon
Washington Cabernet Sauvignon scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and fruitier.
Change the place
Keep the grape, move it somewhere else.
Same grape, cooler climate
Typically fresher, lighter and more herbal, with lower alcohol.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Same grape, warmer climate
Typically riper, fuller and more generous in fruit, with higher alcohol.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Change the mood
Safer, stranger, cheaper or more serious.
A safe next step
Well-known wines that are widely available and unlikely to surprise anyone.
Priorat
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be fuller and richer, and rounder and creamier in texture.
Nebbiolo
curatedBoth are high-tannin, high-acid varieties that need time and reward it.
Expect: Mavrud is much darker and more overtly fruited; Nebbiolo is pale and more floral.
Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more restrained in fruit, and less tannic and softer.
Red Burgundy
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more restrained in fruit, and less tannic and softer.
Something more adventurous
Less familiar wines that occupy similar territory — the interesting end of the shelf.
Melnik
The structural profile is close across body, acidity and tannin, and both come from the same country.
Expect: Expect it to be leaner and more cutting, and less tannic and softer.
Broad-leaved Melnik
The structural profile is close across body, acidity and tannin, and both come from the same country.
Expect: Expect it to be less oaky, and leaner and more cutting.
Aglianico
curatedA structurally close comparison: firm tannin, dark fruit and a savoury, earthy register.
Expect: Aglianico is more volcanic and mineral; Mavrud is denser and more herbal.
Jumilla Monastrell
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and softer and rounder.
A better-value alternative
Wines that occupy similar sensory territory from regions carrying less price premium. WineHQ does not hold live prices, so this reasons from regional reputation and demand rather than from a price feed — treat it as a lead, not a quote.
Melnik
The structural profile is close across body, acidity and tannin, and both come from the same country.
Expect: Expect it to be leaner and more cutting, and less tannic and softer.
Broad-leaved Melnik
The structural profile is close across body, acidity and tannin, and both come from the same country.
Expect: Expect it to be less oaky, and leaner and more cutting.
Aglianico
curatedA structurally close comparison: firm tannin, dark fruit and a savoury, earthy register.
Expect: Aglianico is more volcanic and mineral; Mavrud is denser and more herbal.
Jumilla Monastrell
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and softer and rounder.
A step up
The benchmark expressions of the same territory, usually with more concentration, structure and ageing potential.
Priorat
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be fuller and richer, and rounder and creamier in texture.
Ribera del Duero
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and fuller and richer.
Châteauneuf-du-Pape
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be spicier, and fruitier.
Amarone della Valpolicella
Amarone della Valpolicella scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and spicier.
Each suggestion is scored across sixteen taste dimensions, weighted so that structure matters more than flavour, and adjusted for whether the wine actually moves in the direction you asked for. Curated links from an editor carry extra weight — but only when the editor tagged them for this direction. Nothing here is a black box; see the taste model for the full method.