If you like this, try…
Wines like Mavrud
Bulgaria’s most structured indigenous red, from the Thracian Lowlands. Below: what to try next, grouped by the direction you want to travel.
Refine
What do you like about Mavrud?
Optional — the results below already work without it. But “I like Malbec” is at least four different preferences wearing one name, and saying which one you mean changes the answer substantially. Only qualities this wine actually has are offered.
What these words mean
- The firm, grippy structure
- High tannin — the drying grip on your gums, like over-brewed tea. It gives a red something to hold on to with rich food, and it is what lets a wine age.
- The vanilla and oak
- Vanilla, toast, coconut, sweet spice, sometimes smoke. It comes from the barrel rather than the grape, which is why the same grape can taste completely different with and without it.
- The spice
- Black pepper, clove, cinnamon. Some of it is the grape — the pepper in Syrah is a measured compound called rotundone — and some is the barrel.
- The savoury, meaty side
- Leather, olive, cured meat, dried herbs, tobacco. It is what people mean by calling a wine "serious" rather than "fruity", and it comes with age as well as with place.
- The earthy, mineral side
- Forest floor, wet stone, mushroom, damp earth. Widely described and much less well explained than wine writing implies — the sensation is real, the causal story usually is not.
- That it is properly dry
- No perceptible sugar at all. Almost all red wine is dry and a good deal of white wine is not, which is why this is a more useful thing to say about a white than about a red.
Looking for something moving away from too drying or too tannic, too peppery, too savoury or funky and too austere.
Based on what you said
Ranked against the qualities you named rather than against the wine as a whole. The directions below are refined the same way.
Primitivo
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
- Substantially less drying or too tannic.
- Substantially less peppery.
- Substantially less savoury or funky.
- Substantially less austere.
Tinta Barroca
They occupy similar territory for weight and structure.
- Substantially less drying or too tannic.
- Substantially less peppery.
- Substantially less savoury or funky.
- Substantially less austere.
California Cabernet Sauvignon
They occupy similar territory for weight and structure, and both sit in the same style family.
- Substantially less drying or too tannic.
- Substantially less peppery.
- Substantially less savoury or funky.
- Substantially less austere.
Corvina
The structural profile is close across body, acidity and tannin.
- Substantially less drying or too tannic.
- Substantially less peppery.
- A little less savoury or funky.
- Substantially less austere.
Valpolicella Ripasso
The structural profile is close across body, acidity and tannin.
- Substantially less drying or too tannic.
- Substantially less peppery.
- A little less savoury or funky.
- Substantially less austere.
Lambrusco Grasparossa
They occupy similar territory for weight and structure.
- Substantially less drying or too tannic.
- Substantially less peppery.
- Substantially less savoury or funky.
- Substantially less austere.
Zinfandel
They occupy similar territory for weight and structure, and both sit in the same style family.
- Substantially less drying or too tannic.
- About as peppery as the wine you started from.
- Substantially less savoury or funky.
- Substantially less austere.
Argentine Malbec
They occupy similar territory for weight and structure, and both sit in the same style family.
- Substantially less drying or too tannic.
- Substantially less peppery.
- Substantially less savoury or funky.
- About as austere as the wine you started from.
Closest overall
Nearest neighbours, no change of direction.
Closest matches
The nearest overall neighbours across structure and flavour, with no deliberate change of direction.
Primitivo
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be drier, and more fruit-driven.
Tinta Barroca
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more fruit-driven.
California Cabernet Sauvignon
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be less spicy, and drier.
Corvina
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and more restrained in fruit.
Different grape, similar feel
Deliberately excludes the variety you already know, to find a genuinely new wine that fills the same role.
Primitivo
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be drier, and more fruit-driven.
Tinta Barroca
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more fruit-driven.
California Cabernet Sauvignon
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be less spicy, and drier.
Corvina
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and more restrained in fruit.
Change the structure
Same idea, different weight, grip or freshness.
Similar but lighter
Keeps the character but reduces weight, alcohol and density in the mouth.
Lambrusco Grasparossa
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more fruit-driven.
Dornfelder
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and drier.
Rondo
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and drier.
Muscat Bailey A
Muscat Bailey A scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be less spicy, and drier.
Similar but lower in alcohol
Holds the character and the weight where it can, and moves specifically on strength. Note that below about 11% the choices narrow sharply, and below 5% they are mostly a different category rather than a lighter version of the same one.
Lambrusco Grasparossa
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more fruit-driven.
Dornfelder
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and drier.
Rondo
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and drier.
Grolleau
Grolleau scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be less spicy, and drier.
Similar but fuller
Keeps the character but adds weight, concentration and mouthfeel.
Primitivo
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be drier, and more fruit-driven.
Argentine Malbec
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be drier, and more floral.
McLaren Vale Shiraz
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be drier, and more tannic and structured.
Napa Valley Cabernet Sauvignon
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be drier, and more tannic and structured.
Similar but less tannic
For readers who find firm reds drying. Reduces tannic grip while holding flavour and weight roughly steady.
Primitivo
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be drier, and more fruit-driven.
Argentine Malbec
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be drier, and more floral.
California Cabernet Sauvignon
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be less spicy, and drier.
Tinta Barroca
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more fruit-driven.
Similar but more structured
More tannic architecture, for food or for ageing.
Touriga Nacional
They occupy similar territory for weight and structure.
Expect: Expect it to be more tannic and structured, and more floral.
Sagrantino
Sagrantino scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more tannic and structured, and less spicy.
Montefalco Sagrantino
Both sit in the same style family.
Expect: Expect it to be more tannic and structured, and less spicy.
Toro
Both sit in the same style family.
Expect: Expect it to be more tannic and structured, and drier.
Similar but fresher
Raises acidity and overall lift, usually by moving to a cooler-climate expression.
Areni
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and more restrained in fruit.
Barbera d’Alba
Barbera d’Alba scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and less spicy.
Saperavi
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be drier, and more savoury.
Barbera d’Asti
Barbera d’Asti scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and less spicy.
Similar but softer
Lowers acidity and sharpness in favour of a broader, gentler feel.
Argentine Malbec
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be drier, and more floral.
Primitivo
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be drier, and more fruit-driven.
Tinta Barroca
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more fruit-driven.
California Cabernet Sauvignon
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be less spicy, and drier.
The sparkling version
Moves to a sparkling expression while holding the flavour and weight as close as possible.
Sparkling Shiraz
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more fruit-driven, and cleaner and more fruit-focused.
Lambrusco Grasparossa
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more fruit-driven.
Lambrusco
Lambrusco scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be less spicy, and drier.
English sparkling rosé
English sparkling rosé scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be less spicy, and drier.
Similar but sweeter
Adds perceptible sweetness, which also softens acidity and chilli heat.
Sparkling Shiraz
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more fruit-driven, and more sparkling.
Tinta Barroca
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more fruit-driven.
Lambrusco Grasparossa
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and more fruit-driven.
Late Bottled Vintage Port
They occupy similar territory for weight and structure.
Expect: Expect it to be sweeter, and cleaner and more fruit-focused.
Change the flavour
Same shape, different aromatic character.
Similar but less oaky
One of the commonest requests in wine. Strips oak influence while holding grape character and weight.
Tinta Barroca
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more fruit-driven.
Lambrusco Grasparossa
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more fruit-driven.
Tinta Negra
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more savoury.
Corvinone
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and drier.
Similar but more oaky
Adds barrel character, toast and a creamier texture.
California Cabernet Sauvignon
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be less spicy, and drier.
Pinotage
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be drier, and more tannic and structured.
Napa Valley Cabernet Sauvignon
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be drier, and more tannic and structured.
Barossa Shiraz
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be drier, and more tannic and structured.
Similar but more aromatic
More to smell before you taste — floral, fruity or spiced aromatics.
Malbec
They occupy similar territory for weight and structure.
Expect: Expect it to be drier, and more tannic and structured.
Muscat Bailey A
Muscat Bailey A scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be less spicy, and drier.
Gamay
Gamay scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and less spicy.
Cabernet Franc
Cabernet Franc scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be drier, and less spicy.
Similar but more restrained
For readers who find intensely aromatic wines tiring over a whole glass. Keeps the structure, turns the volume down.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Primitivo
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be drier, and more fruit-driven.
Tinta Barroca
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more fruit-driven.
California Cabernet Sauvignon
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be less spicy, and drier.
Corvina
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and more restrained in fruit.
Similar but more floral
Pushes specifically towards rose, violet, blossom and elderflower character.
Argentine Malbec
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be drier, and more floral.
Touriga Franca
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more fruit-driven.
Dornfelder
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and drier.
Touriga Nacional
They occupy similar territory for weight and structure.
Expect: Expect it to be more tannic and structured, and more floral.
Similar but more savoury
Moves away from primary fruit towards earth, herb, meat and umami character.
Rioja Gran Reserva
Rioja Gran Reserva scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more savoury, and drier.
Chianti Classico Gran Selezione
Both sit in the same style family.
Expect: Expect it to be more savoury, and drier.
Chianti Classico Riserva
Chianti Classico Riserva scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more savoury, and drier.
Taurasi
Both sit in the same style family.
Expect: Expect it to be more savoury, and drier.
Similar but fruitier
More obvious, generous fruit flavour, usually from a warmer climate.
Primitivo
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be drier, and more fruit-driven.
California Cabernet Sauvignon
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be less spicy, and drier.
Zinfandel
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be drier, and more fruit-driven.
Argentine Malbec
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be drier, and more floral.
Change the mood
Safer, stranger, cheaper or more serious.
A safe next step
Well-known wines that are widely available and unlikely to surprise anyone.
Primitivo
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be drier, and more fruit-driven.
California Cabernet Sauvignon
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be less spicy, and drier.
Zinfandel
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be drier, and spicier.
Argentine Malbec
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be drier, and more floral.
Something more adventurous
Less familiar wines that occupy similar territory — the interesting end of the shelf.
Tinta Barroca
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more fruit-driven.
Corvina
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and more restrained in fruit.
Valpolicella Ripasso
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and more restrained in fruit.
Lambrusco Grasparossa
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more fruit-driven.
A better-value alternative
Wines that occupy similar sensory territory from regions carrying less price premium. WineHQ does not hold live prices, so this reasons from regional reputation and demand rather than from a price feed — treat it as a lead, not a quote.
Tinta Barroca
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more fruit-driven.
Corvina
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and more restrained in fruit.
Valpolicella Ripasso
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be drier, and more restrained in fruit.
Lambrusco Grasparossa
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more fruit-driven.
A step up
The benchmark expressions of the same territory, usually with more concentration, structure and ageing potential.
Amarone della Valpolicella
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be drier, and more savoury.
Ribera del Duero
Both sit in the same style family.
Expect: Expect it to be drier, and more savoury.
Châteauneuf-du-Pape
Both sit in the same style family.
Expect: Expect it to be drier, and more savoury.
Priorat
Both sit in the same style family.
Expect: Expect it to be drier, and more tannic and structured.
Each suggestion is scored across sixteen taste dimensions, weighted so that structure matters more than flavour, and adjusted for whether the wine actually moves in the direction you asked for. Curated links from an editor carry extra weight — but only when the editor tagged them for this direction. Nothing here is a black box; see the taste model for the full method.