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Wines like Mavrud

Bulgaria’s most distinctive indigenous red — dark, tannic and slow to ripen, grown almost entirely around Plovdiv. Below: what to try next, grouped by the direction you want to travel.

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What do you like about Mavrud?

Optional — the results below already work without it. But “I like Malbec” is at least four different preferences wearing one name, and saying which one you mean changes the answer substantially. Only qualities this wine actually has are offered.

I like…

The firm, grippy structure The spice The earthy, mineral side The savoury, meaty side

But it’s a bit…

too drying or too tannic too oaky or woody too peppery too earthy or musty too savoury or funky too austere

Clear all

What these words mean

The firm, grippy structure: High tannin — the drying grip on your gums, like over-brewed tea. It gives a red something to hold on to with rich food, and it is what lets a wine age.
The vanilla and oak: Vanilla, toast, coconut, sweet spice, sometimes smoke. It comes from the barrel rather than the grape, which is why the same grape can taste completely different with and without it.
The spice: Black pepper, clove, cinnamon. Some of it is the grape — the pepper in Syrah is a measured compound called rotundone — and some is the barrel.
The earthy, mineral side: Forest floor, wet stone, mushroom, damp earth. Widely described and much less well explained than wine writing implies — the sensation is real, the causal story usually is not.
The savoury, meaty side: Leather, olive, cured meat, dried herbs, tobacco. It is what people mean by calling a wine "serious" rather than "fruity", and it comes with age as well as with place.
That it is properly dry: No perceptible sugar at all. Almost all red wine is dry and a good deal of white wine is not, which is why this is a more useful thing to say about a white than about a red.

Looking for something keeping the earthy, savoury-mineral character, while moving away from too drying or too tannic, too peppery and too savoury or funky.

Based on what you said

Ranked against the qualities you named rather than against the wine as a whole. The directions below are refined the same way.

California Pinot Noir

The structural profile is close across body, acidity and tannin.

Has some of the earthy, savoury-mineral character, though less of it.
Substantially less drying or too tannic.
Substantially less peppery.
Substantially less savoury or funky.

Pinotage

The structural profile is close across body, acidity and tannin.

Has some of the earthy, savoury-mineral character, though less of it.
Substantially less drying or too tannic.
Substantially less peppery.
A little less savoury or funky.

Melnik

The structural profile is close across body, acidity and tannin, and both come from the same country.

Keeps the earthy, savoury-mineral character.
Substantially less drying or too tannic.
Substantially less peppery.
About as savoury or funky as the wine you started from.

Jumilla Monastrell

The structural profile is close across body, acidity and tannin.

Keeps the earthy, savoury-mineral character.
Substantially less drying or too tannic.
Substantially less peppery.
About as savoury or funky as the wine you started from.

Broad-leaved Melnik

The structural profile is close across body, acidity and tannin, and both come from the same country.

Keeps the earthy, savoury-mineral character.
Substantially less drying or too tannic.
Substantially less peppery.
About as savoury or funky as the wine you started from.

Douro red

The structural profile is close across body, acidity and tannin.

Keeps the earthy, savoury-mineral character.
Substantially less drying or too tannic.
Substantially less peppery.
About as savoury or funky as the wine you started from.

Uco Valley Malbec

They occupy similar territory for weight and structure.

Has some of the earthy, savoury-mineral character, though less of it.
Substantially less drying or too tannic.
Substantially less peppery.
A little less savoury or funky.

New Zealand Pinot Noir

They occupy similar territory for weight and structure.

Has some of the earthy, savoury-mineral character, though less of it.
Substantially less drying or too tannic.
Substantially less peppery.
About as savoury or funky as the wine you started from.

Closest overall

Nearest neighbours, no change of direction.

Closest matches

The nearest overall neighbours across structure and flavour, with no deliberate change of direction.

California Pinot Noir

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be less tannic and softer, and cleaner and more fruit-focused.

Pinotage

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be cleaner and more fruit-focused, and more restrained in fruit.

Melnik

The structural profile is close across body, acidity and tannin, and both come from the same country.

Expect: Expect it to be more savoury, and more restrained in fruit.

Jumilla Monastrell

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be more savoury, and more restrained in fruit.

Different grape, similar feel

Deliberately excludes the variety you already know, to find a genuinely new wine that fills the same role.

California Pinot Noir

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be less tannic and softer, and cleaner and more fruit-focused.

Pinotage

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be cleaner and more fruit-focused, and more restrained in fruit.

Melnik

The structural profile is close across body, acidity and tannin, and both come from the same country.

Expect: Expect it to be more savoury, and more restrained in fruit.

Jumilla Monastrell

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be more savoury, and more restrained in fruit.

Change the structure

Same idea, different weight, grip or freshness.

Similar but lighter

Keeps the character but reduces weight, alcohol and density in the mouth.

Cru Beaujolais

They occupy similar territory for weight and structure.

Expect: Expect it to be less spicy, and less tannic and softer.

Loire Cabernet Franc

They occupy similar territory for weight and structure.

Expect: Expect it to be less spicy, and less tannic and softer.

Pinot Noir

They occupy similar territory for weight and structure.

Expect: Expect it to be less tannic and softer, and more restrained in fruit.

Red Burgundy

They occupy similar territory for weight and structure.

Expect: Expect it to be less tannic and softer, and more restrained in fruit.

Similar but lower in alcohol

Holds the character and the weight where it can, and moves specifically on strength. Note that below about 11% the choices narrow sharply, and below 5% they are mostly a different category rather than a lighter version of the same one.

Cru Beaujolais

They occupy similar territory for weight and structure.

Expect: Expect it to be less spicy, and less tannic and softer.

Loire Cabernet Franc

They occupy similar territory for weight and structure.

Expect: Expect it to be less spicy, and less tannic and softer.

Pinot Noir

They occupy similar territory for weight and structure.

Expect: Expect it to be less tannic and softer, and more restrained in fruit.

Red Burgundy

They occupy similar territory for weight and structure.

Expect: Expect it to be less tannic and softer, and more restrained in fruit.

Similar but fuller

Keeps the character but adds weight, concentration and mouthfeel.

Châteauneuf-du-Pape

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be more savoury, and spicier.

McLaren Vale Shiraz

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be cleaner and more fruit-focused, and softer and rounder.

Napa Valley Cabernet Sauvignon

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be cleaner and more fruit-focused, and softer and rounder.

Barossa Shiraz

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be cleaner and more fruit-focused, and softer and rounder.

Similar but less tannic

For readers who find firm reds drying. Reduces tannic grip while holding flavour and weight roughly steady.

California Pinot Noir

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be less tannic and softer, and cleaner and more fruit-focused.

Pinotage

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be cleaner and more fruit-focused, and more restrained in fruit.

Châteauneuf-du-Pape

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be more savoury, and spicier.

Napa Valley Cabernet Sauvignon

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be cleaner and more fruit-focused, and fuller and richer.

Similar but fresher

Raises acidity and overall lift, usually by moving to a cooler-climate expression.

Loire Cabernet Franc

They occupy similar territory for weight and structure.

Expect: Expect it to be less spicy, and less tannic and softer.

Saperavi

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be more savoury, and more restrained in fruit.

Oregon Pinot Noir

They occupy similar territory for weight and structure.

Expect: Expect it to be less spicy, and more savoury.

Blaufränkisch

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be spicier, and cleaner and more fruit-focused.

Similar but softer

Lowers acidity and sharpness in favour of a broader, gentler feel.

Châteauneuf-du-Pape

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be more savoury, and spicier.

McLaren Vale Shiraz

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be cleaner and more fruit-focused, and fuller and richer.

Barossa Shiraz

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be cleaner and more fruit-focused, and fuller and richer.

Napa Valley Cabernet Sauvignon

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be cleaner and more fruit-focused, and fuller and richer.

The sparkling version

Moves to a sparkling expression while holding the flavour and weight as close as possible.

Sparkling Shiraz

They occupy similar territory for weight and structure.

Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.

Lambrusco

Lambrusco scores closest to Mavrud across WineHQ’s taste dimensions.

Expect: Expect it to be cleaner and more fruit-focused, and less spicy.

Lambrusco Grasparossa

Lambrusco Grasparossa scores closest to Mavrud across WineHQ’s taste dimensions.

Expect: Expect it to be cleaner and more fruit-focused, and less spicy.

California Pinot Noir

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be stiller, and less tannic and softer.

Similar but sweeter

Adds perceptible sweetness, which also softens acidity and chilli heat.

Pinotage

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be cleaner and more fruit-focused, and more restrained in fruit.

Port

They occupy similar territory for weight and structure.

Expect: Expect it to be cleaner and more fruit-focused, and sweeter.

Late Bottled Vintage Port

They occupy similar territory for weight and structure.

Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.

Vin Doux Naturel

They occupy similar territory for weight and structure.

Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.

Change the flavour

Same shape, different aromatic character.

Similar but less oaky

One of the commonest requests in wine. Strips oak influence while holding grape character and weight.

Broad-leaved Melnik

The structural profile is close across body, acidity and tannin, and both come from the same country.

Expect: Expect it to be more savoury, and more restrained in fruit.

Frühburgunder

Frühburgunder scores closest to Mavrud across WineHQ’s taste dimensions.

Expect: Expect it to be less spicy, and less tannic and softer.

Piedirosso

Piedirosso scores closest to Mavrud across WineHQ’s taste dimensions.

Expect: Expect it to be less spicy, and less tannic and softer.

Prokupac

They occupy similar territory for weight and structure.

Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.

Similar but more oaky

Adds barrel character, toast and a creamier texture.

Pinotage

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be cleaner and more fruit-focused, and more restrained in fruit.

Napa Valley Cabernet Sauvignon

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be cleaner and more fruit-focused, and less oaky.

Barossa Shiraz

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be cleaner and more fruit-focused, and less oaky.

Ribera del Duero

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be more savoury, and cleaner and more fruit-focused.

Similar but more aromatic

More to smell before you taste — floral, fruity or spiced aromatics.

Pinot Noir

They occupy similar territory for weight and structure.

Expect: Expect it to be less tannic and softer, and more restrained in fruit.

Cabernet Franc

Cabernet Franc scores closest to Mavrud across WineHQ’s taste dimensions.

Expect: Expect it to be less spicy, and more restrained in fruit.

Malbec

They occupy similar territory for weight and structure.

Expect: Expect it to be cleaner and more fruit-focused, and more restrained in fruit.

Nebbiolo

curated

Both are high-tannin, high-acid varieties that need time and reward it.

Expect: Mavrud is much darker and more overtly fruited; Nebbiolo is pale and more floral.

Similar but more restrained

For readers who find intensely aromatic wines tiring over a whole glass. Keeps the structure, turns the volume down.

Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.

California Pinot Noir

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be less tannic and softer, and cleaner and more fruit-focused.

Pinotage

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be cleaner and more fruit-focused, and more restrained in fruit.

Melnik

The structural profile is close across body, acidity and tannin, and both come from the same country.

Expect: Expect it to be more savoury, and more restrained in fruit.

Jumilla Monastrell

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be more savoury, and more restrained in fruit.

Similar but more floral

Pushes specifically towards rose, violet, blossom and elderflower character.

Pinot Noir

They occupy similar territory for weight and structure.

Expect: Expect it to be less tannic and softer, and more restrained in fruit.

Douro red

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be more savoury, and more restrained in fruit.

Cabernet Franc

Cabernet Franc scores closest to Mavrud across WineHQ’s taste dimensions.

Expect: Expect it to be less spicy, and more restrained in fruit.

Malbec

They occupy similar territory for weight and structure.

Expect: Expect it to be cleaner and more fruit-focused, and more restrained in fruit.

Similar but more savoury

Moves away from primary fruit towards earth, herb, meat and umami character.

Chianti Classico Riserva

Chianti Classico Riserva scores closest to Mavrud across WineHQ’s taste dimensions.

Expect: Expect it to be more savoury, and less spicy.

Chianti Classico Gran Selezione

Chianti Classico Gran Selezione scores closest to Mavrud across WineHQ’s taste dimensions.

Expect: Expect it to be more savoury, and less spicy.

Rioja Gran Reserva

Rioja Gran Reserva scores closest to Mavrud across WineHQ’s taste dimensions.

Expect: Expect it to be more savoury, and more restrained in fruit.

Taurasi

Taurasi scores closest to Mavrud across WineHQ’s taste dimensions.

Expect: Expect it to be more savoury, and more restrained in fruit.

Similar but fruitier

More obvious, generous fruit flavour, usually from a warmer climate.

California Pinot Noir

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be less tannic and softer, and cleaner and more fruit-focused.

Washington Cabernet Sauvignon

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be cleaner and more fruit-focused, and fuller and richer.

Shiraz

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be cleaner and more fruit-focused, and softer and rounder.

Bolgheri

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be cleaner and more fruit-focused, and more herbal and green.

Change the place

Keep the grape, move it somewhere else.

Same grape, cooler climate

Typically fresher, lighter and more herbal, with lower alcohol.

Mavrud

Both are made from mavrud, and they occupy similar territory for weight and structure, both come from the same country.

Expect: Expect it to be more savoury, and spicier.

Same grape, warmer climate

Typically riper, fuller and more generous in fruit, with higher alcohol.

Mavrud

Both are made from mavrud, and they occupy similar territory for weight and structure, both come from the same country.

Expect: Expect it to be more savoury, and more restrained in fruit.

Change the mood

Safer, stranger, cheaper or more serious.

A safe next step

Well-known wines that are widely available and unlikely to surprise anyone.

California Pinot Noir

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be less tannic and softer, and cleaner and more fruit-focused.

New Zealand Pinot Noir

They occupy similar territory for weight and structure.

Expect: Expect it to be more savoury, and less tannic and softer.

Cabernet Sauvignon

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be cleaner and more fruit-focused, and more restrained in fruit.

Ribera del Duero

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be more savoury, and cleaner and more fruit-focused.

Something more adventurous

Less familiar wines that occupy similar territory — the interesting end of the shelf.

Pinotage

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be cleaner and more fruit-focused, and more restrained in fruit.

Melnik

The structural profile is close across body, acidity and tannin, and both come from the same country.

Expect: Expect it to be more savoury, and more restrained in fruit.

Jumilla Monastrell

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be more savoury, and more restrained in fruit.

Broad-leaved Melnik

The structural profile is close across body, acidity and tannin, and both come from the same country.

Expect: Expect it to be more savoury, and more restrained in fruit.

A better-value alternative

Wines that occupy similar sensory territory from regions carrying less price premium. WineHQ does not hold live prices, so this reasons from regional reputation and demand rather than from a price feed — treat it as a lead, not a quote.

Pinotage

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be cleaner and more fruit-focused, and more restrained in fruit.

Melnik

The structural profile is close across body, acidity and tannin, and both come from the same country.

Expect: Expect it to be more savoury, and more restrained in fruit.

Jumilla Monastrell

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be more savoury, and more restrained in fruit.

Broad-leaved Melnik

The structural profile is close across body, acidity and tannin, and both come from the same country.

Expect: Expect it to be more savoury, and more restrained in fruit.

A step up

The benchmark expressions of the same territory, usually with more concentration, structure and ageing potential.

Ribera del Duero

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be more savoury, and cleaner and more fruit-focused.

Châteauneuf-du-Pape

The structural profile is close across body, acidity and tannin.

Expect: Expect it to be more savoury, and spicier.

Priorat

They occupy similar territory for weight and structure.

Expect: Expect it to be more tannic and structured, and more savoury.

Amarone della Valpolicella

They occupy similar territory for weight and structure.

Expect: Expect it to be cleaner and more fruit-focused, and more savoury.

How these are chosen

Each suggestion is scored across sixteen taste dimensions, weighted so that structure matters more than flavour, and adjusted for whether the wine actually moves in the direction you asked for. Curated links from an editor carry extra weight — but only when the editor tagged them for this direction. Nothing here is a black box; see the taste model for the full method.