If you like this, try…
Wines like Mavrud
Bulgaria’s most distinctive indigenous red — dark, tannic and slow to ripen, grown almost entirely around Plovdiv. Below: what to try next, grouped by the direction you want to travel.
Refine
What do you like about Mavrud?
Optional — the results below already work without it. But “I like Malbec” is at least four different preferences wearing one name, and saying which one you mean changes the answer substantially. Only qualities this wine actually has are offered.
What these words mean
- The firm, grippy structure
- High tannin — the drying grip on your gums, like over-brewed tea. It gives a red something to hold on to with rich food, and it is what lets a wine age.
- The vanilla and oak
- Vanilla, toast, coconut, sweet spice, sometimes smoke. It comes from the barrel rather than the grape, which is why the same grape can taste completely different with and without it.
- The spice
- Black pepper, clove, cinnamon. Some of it is the grape — the pepper in Syrah is a measured compound called rotundone — and some is the barrel.
- The earthy, mineral side
- Forest floor, wet stone, mushroom, damp earth. Widely described and much less well explained than wine writing implies — the sensation is real, the causal story usually is not.
- The savoury, meaty side
- Leather, olive, cured meat, dried herbs, tobacco. It is what people mean by calling a wine "serious" rather than "fruity", and it comes with age as well as with place.
- That it is properly dry
- No perceptible sugar at all. Almost all red wine is dry and a good deal of white wine is not, which is why this is a more useful thing to say about a white than about a red.
Looking for something keeping the earthy, savoury-mineral character and the firm tannic structure, while moving away from too oaky or woody, too peppery, too drying or too tannic and too savoury or funky.
- You said you like the firm tannic structure and that it is too drying or too tannic. Both are about tannin, so they pull the same axis in opposite directions — the dislike is applied and the like is set aside.
Based on what you said
Ranked against the qualities you named rather than against the wine as a whole. The directions below are refined the same way.
Broad-leaved Melnik
The structural profile is close across body, acidity and tannin, and both come from the same country.
- Keeps the earthy, savoury-mineral character.
- Has some of the firm tannic structure, though less of it.
- Substantially less oaky or woody.
- Substantially less peppery.
- Substantially less drying or too tannic.
- About as savoury or funky as the wine you started from.
California Pinot Noir
The structural profile is close across body, acidity and tannin.
- Has some of the earthy, savoury-mineral character, though less of it.
- Has noticeably less of the firm tannic structure.
- About as oaky or woody as the wine you started from.
- Substantially less peppery.
- Substantially less drying or too tannic.
- Substantially less savoury or funky.
Saperavi
The structural profile is close across body, acidity and tannin.
- Has some of the earthy, savoury-mineral character, though less of it.
- Has some of the firm tannic structure, though less of it.
- Substantially less oaky or woody.
- Substantially less peppery.
- Substantially less drying or too tannic.
- About as savoury or funky as the wine you started from.
Morgon
They occupy similar territory for weight and structure.
- Has some of the earthy, savoury-mineral character, though less of it.
- Has noticeably less of the firm tannic structure.
- Substantially less oaky or woody.
- Substantially less peppery.
- Substantially less drying or too tannic.
- A little less savoury or funky.
Melnik
The structural profile is close across body, acidity and tannin, and both come from the same country.
- Keeps the earthy, savoury-mineral character.
- Has some of the firm tannic structure, though less of it.
- About as oaky or woody as the wine you started from.
- Substantially less peppery.
- Substantially less drying or too tannic.
- About as savoury or funky as the wine you started from.
Jumilla Monastrell
The structural profile is close across body, acidity and tannin.
- Keeps the earthy, savoury-mineral character.
- Has some of the firm tannic structure, though less of it.
- About as oaky or woody as the wine you started from.
- Substantially less peppery.
- Substantially less drying or too tannic.
- About as savoury or funky as the wine you started from.
Châteauneuf-du-Pape
The structural profile is close across body, acidity and tannin.
- Keeps the earthy, savoury-mineral character.
- Has some of the firm tannic structure, though less of it.
- A little less oaky or woody.
- About as peppery as the wine you started from.
- Substantially less drying or too tannic.
- About as savoury or funky as the wine you started from.
Aglianico
curatedA structurally close comparison: firm tannin, dark fruit and a savoury, earthy register.
- Keeps the earthy, savoury-mineral character.
- Keeps the firm tannic structure.
- About as oaky or woody as the wine you started from.
- Substantially less peppery.
- About as drying or too tannic as the wine you started from.
- About as savoury or funky as the wine you started from.
Closest overall
Nearest neighbours, no change of direction.
Closest matches
The nearest overall neighbours across structure and flavour, with no deliberate change of direction.
Broad-leaved Melnik
The structural profile is close across body, acidity and tannin, and both come from the same country.
Expect: Expect it to be less oaky, and more savoury.
California Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more oaky.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more savoury, and more restrained in fruit.
Morgon
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and less tannic and softer.
Different grape, similar feel
Deliberately excludes the variety you already know, to find a genuinely new wine that fills the same role.
Broad-leaved Melnik
The structural profile is close across body, acidity and tannin, and both come from the same country.
Expect: Expect it to be less oaky, and more savoury.
California Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more oaky.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more savoury, and more restrained in fruit.
Morgon
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and less tannic and softer.
Change the structure
Same idea, different weight, grip or freshness.
Similar but lighter
Keeps the character but reduces weight, alcohol and density in the mouth.
Cru Beaujolais
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and less tannic and softer.
Loire Cabernet Franc
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and less tannic and softer.
Cabernet Franc
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more restrained in fruit.
Dolcetto
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and less spicy.
Similar but lower in alcohol
Holds the character and the weight where it can, and moves specifically on strength. Note that below about 11% the choices narrow sharply, and below 5% they are mostly a different category rather than a lighter version of the same one.
Cru Beaujolais
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and less tannic and softer.
Loire Cabernet Franc
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and less tannic and softer.
Cabernet Franc
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more restrained in fruit.
Pinot Noir
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more restrained in fruit.
Similar but fuller
Keeps the character but adds weight, concentration and mouthfeel.
Châteauneuf-du-Pape
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more savoury, and spicier.
McLaren Vale Shiraz
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more oaky.
Priorat
They occupy similar territory for weight and structure.
Expect: Expect it to be more tannic and structured, and more savoury.
Argentine Malbec
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.
Similar but less tannic
For readers who find firm reds drying. Reduces tannic grip while holding flavour and weight roughly steady.
Châteauneuf-du-Pape
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more savoury, and spicier.
California Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more oaky.
McLaren Vale Shiraz
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more oaky.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more savoury, and more restrained in fruit.
Similar but fresher
Raises acidity and overall lift, usually by moving to a cooler-climate expression.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more savoury, and more restrained in fruit.
Loire Cabernet Franc
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and less tannic and softer.
Etna Rosso
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more restrained in fruit.
Nerello Mascalese
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more restrained in fruit.
Similar but softer
Lowers acidity and sharpness in favour of a broader, gentler feel.
Châteauneuf-du-Pape
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more savoury, and spicier.
McLaren Vale Shiraz
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more oaky.
Argentine Malbec
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.
Jumilla Monastrell
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more savoury, and more oaky.
The sparkling version
Moves to a sparkling expression while holding the flavour and weight as close as possible.
Sparkling Shiraz
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Lambrusco
Lambrusco scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and less spicy.
Lambrusco Grasparossa
Lambrusco Grasparossa scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be cleaner and more fruit-focused, and less spicy.
Broad-leaved Melnik
They occupy similar territory for weight and structure, and both come from the same country.
Expect: Expect it to be less oaky, and more savoury.
Similar but sweeter
Adds perceptible sweetness, which also softens acidity and chilli heat.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more savoury, and more restrained in fruit.
Ruby Port
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more fruit-driven.
Port
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more oaky.
Pinotage
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more oaky, and cleaner and more fruit-focused.
Change the flavour
Same shape, different aromatic character.
Similar but less oaky
One of the commonest requests in wine. Strips oak influence while holding grape character and weight.
Broad-leaved Melnik
They occupy similar territory for weight and structure, and both come from the same country.
Expect: Expect it to be less oaky, and more savoury.
Morgon
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and less tannic and softer.
Cru Beaujolais
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and less tannic and softer.
Bierzo Mencía
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less spicy, and less tannic and softer.
Similar but more oaky
Adds barrel character, toast and a creamier texture.
Napa Valley Cabernet Sauvignon
Napa Valley Cabernet Sauvignon scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more oaky, and cleaner and more fruit-focused.
Barossa Shiraz
Barossa Shiraz scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more oaky, and cleaner and more fruit-focused.
Pinotage
They occupy similar territory for weight and structure.
Expect: Expect it to be more oaky, and cleaner and more fruit-focused.
Ribera del Duero
Ribera del Duero scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more oaky, and more savoury.
Similar but more aromatic
More to smell before you taste — floral, fruity or spiced aromatics.
Nebbiolo
curatedBoth are high-tannin, high-acid varieties that need time and reward it.
Expect: Mavrud is much darker and more overtly fruited; Nebbiolo is pale and more floral.
Cabernet Franc
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more restrained in fruit.
Malbec
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more oaky.
Morgon
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and less tannic and softer.
Similar but more restrained
For readers who find intensely aromatic wines tiring over a whole glass. Keeps the structure, turns the volume down.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Broad-leaved Melnik
The structural profile is close across body, acidity and tannin, and both come from the same country.
Expect: Expect it to be less oaky, and more savoury.
California Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more oaky.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more savoury, and more restrained in fruit.
Melnik
The structural profile is close across body, acidity and tannin, and both come from the same country.
Expect: Expect it to be more savoury, and more oaky.
Similar but more floral
Pushes specifically towards rose, violet, blossom and elderflower character.
Cabernet Franc
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more restrained in fruit.
Malbec
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more oaky.
Pinot Noir
They occupy similar territory for weight and structure.
Expect: Expect it to be less tannic and softer, and more restrained in fruit.
Nebbiolo
curatedBoth are high-tannin, high-acid varieties that need time and reward it.
Expect: Mavrud is much darker and more overtly fruited; Nebbiolo is pale and more floral.
Similar but more savoury
Moves away from primary fruit towards earth, herb, meat and umami character.
Chianti Classico Riserva
Chianti Classico Riserva scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more savoury, and less spicy.
Chianti Classico Gran Selezione
Chianti Classico Gran Selezione scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more savoury, and less spicy.
Taurasi
Taurasi scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more savoury, and more restrained in fruit.
Barolo
Barolo scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more savoury, and more restrained in fruit.
Similar but fruitier
More obvious, generous fruit flavour, usually from a warmer climate.
California Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more oaky.
Washington Cabernet Sauvignon
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more oaky.
McLaren Vale Shiraz
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more oaky.
Argentine Malbec
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and less tannic and softer.
Change the place
Keep the grape, move it somewhere else.
Same grape, cooler climate
Typically fresher, lighter and more herbal, with lower alcohol.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Same grape, warmer climate
Typically riper, fuller and more generous in fruit, with higher alcohol.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Change the mood
Safer, stranger, cheaper or more serious.
A safe next step
Well-known wines that are widely available and unlikely to surprise anyone.
California Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be less tannic and softer, and more oaky.
Châteauneuf-du-Pape
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more savoury, and spicier.
Cru Beaujolais
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and less tannic and softer.
Cabernet Sauvignon
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and more oaky.
Something more adventurous
Less familiar wines that occupy similar territory — the interesting end of the shelf.
Broad-leaved Melnik
The structural profile is close across body, acidity and tannin, and both come from the same country.
Expect: Expect it to be less oaky, and more savoury.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more savoury, and more restrained in fruit.
Morgon
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and less tannic and softer.
Melnik
The structural profile is close across body, acidity and tannin, and both come from the same country.
Expect: Expect it to be more savoury, and more oaky.
A better-value alternative
Wines that occupy similar sensory territory from regions carrying less price premium. WineHQ does not hold live prices, so this reasons from regional reputation and demand rather than from a price feed — treat it as a lead, not a quote.
Broad-leaved Melnik
The structural profile is close across body, acidity and tannin, and both come from the same country.
Expect: Expect it to be less oaky, and more savoury.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more savoury, and more restrained in fruit.
Morgon
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and less tannic and softer.
Melnik
The structural profile is close across body, acidity and tannin, and both come from the same country.
Expect: Expect it to be more savoury, and more oaky.
A step up
The benchmark expressions of the same territory, usually with more concentration, structure and ageing potential.
Châteauneuf-du-Pape
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more savoury, and spicier.
Priorat
They occupy similar territory for weight and structure.
Expect: Expect it to be more tannic and structured, and more savoury.
Ribera del Duero
They occupy similar territory for weight and structure.
Expect: Expect it to be more oaky, and more savoury.
Amarone della Valpolicella
They occupy similar territory for weight and structure.
Expect: Expect it to be cleaner and more fruit-focused, and more savoury.
Each suggestion is scored across sixteen taste dimensions, weighted so that structure matters more than flavour, and adjusted for whether the wine actually moves in the direction you asked for. Curated links from an editor carry extra weight — but only when the editor tagged them for this direction. Nothing here is a black box; see the taste model for the full method.