If you like this, try…
Wines like Mavrud
Bulgaria’s most structured indigenous red, from the Thracian Lowlands. Below: what to try next, grouped by the direction you want to travel.
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What do you like about Mavrud?
Optional — the results below already work without it. But “I like Malbec” is at least four different preferences wearing one name, and saying which one you mean changes the answer substantially. Only qualities this wine actually has are offered.
What these words mean
- The firm, grippy structure
- High tannin — the drying grip on your gums, like over-brewed tea. It gives a red something to hold on to with rich food, and it is what lets a wine age.
- The vanilla and oak
- Vanilla, toast, coconut, sweet spice, sometimes smoke. It comes from the barrel rather than the grape, which is why the same grape can taste completely different with and without it.
- The spice
- Black pepper, clove, cinnamon. Some of it is the grape — the pepper in Syrah is a measured compound called rotundone — and some is the barrel.
- The savoury, meaty side
- Leather, olive, cured meat, dried herbs, tobacco. It is what people mean by calling a wine "serious" rather than "fruity", and it comes with age as well as with place.
- The earthy, mineral side
- Forest floor, wet stone, mushroom, damp earth. Widely described and much less well explained than wine writing implies — the sensation is real, the causal story usually is not.
- That it is properly dry
- No perceptible sugar at all. Almost all red wine is dry and a good deal of white wine is not, which is why this is a more useful thing to say about a white than about a red.
Looking for something keeping the peppery, spicy character and the savoury, non-fruity character, while moving away from too peppery.
- You said you like the peppery, spicy character and that it is too peppery. Both are about spice, so they pull the same axis in opposite directions — the dislike is applied and the like is set aside.
Based on what you said
Ranked against the qualities you named rather than against the wine as a whole. The directions below are refined the same way.
Melnik
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
- Has some of the peppery, spicy character, though less of it.
- Keeps the savoury, non-fruity character.
- Substantially less peppery.
Ribera del Duero
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
- Has some of the peppery, spicy character, though less of it.
- Keeps the savoury, non-fruity character.
- Substantially less peppery.
Jumilla Monastrell
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
- Has some of the peppery, spicy character, though less of it.
- Keeps the savoury, non-fruity character.
- Substantially less peppery.
Uruguayan Tannat
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
- Has some of the peppery, spicy character, though less of it.
- Keeps the savoury, non-fruity character.
- Substantially less peppery.
Douro red
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
- Has some of the peppery, spicy character, though less of it.
- Keeps the savoury, non-fruity character.
- Substantially less peppery.
Priorat
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
- Has some of the peppery, spicy character, though less of it.
- Keeps the savoury, non-fruity character.
- Substantially less peppery.
Saperavi
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
- Has some of the peppery, spicy character, though less of it.
- Keeps the savoury, non-fruity character.
- Substantially less peppery.
Valais Cornalin
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
- Has some of the peppery, spicy character, though less of it.
- Keeps the savoury, non-fruity character.
- Substantially less peppery.
Closest overall
Nearest neighbours, no change of direction.
Closest matches
The nearest overall neighbours across structure and flavour, with no deliberate change of direction.
Melnik
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be leaner and more cutting, and earthier.
Ribera del Duero
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be fuller and richer, and more oaky.
Jumilla Monastrell
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be softer and rounder, and stronger and warmer.
Uruguayan Tannat
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be cleaner and more fruit-focused, and fuller and richer.
Different grape, similar feel
Deliberately excludes the variety you already know, to find a genuinely new wine that fills the same role.
Melnik
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be leaner and more cutting, and earthier.
Ribera del Duero
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be fuller and richer, and more oaky.
Jumilla Monastrell
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be softer and rounder, and stronger and warmer.
Uruguayan Tannat
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be cleaner and more fruit-focused, and fuller and richer.
Change the structure
Same idea, different weight, grip or freshness.
Similar but lighter
Keeps the character but reduces weight, alcohol and density in the mouth.
Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more restrained in fruit, and more floral.
Red Burgundy
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more restrained in fruit, and fresher.
Trousseau
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more fruit-driven, and less oaky.
Australian Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be stronger and warmer, and fresher.
Similar but lower in alcohol
Holds the character and the weight where it can, and moves specifically on strength. Note that below about 11% the choices narrow sharply, and below 5% they are mostly a different category rather than a lighter version of the same one.
Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more restrained in fruit, and more floral.
Red Burgundy
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more restrained in fruit, and fresher.
Trousseau
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more fruit-driven, and less oaky.
Spätburgunder (German Pinot Noir)
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more floral.
Similar but fuller
Keeps the character but adds weight, concentration and mouthfeel.
Priorat
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be more tannic and structured, and stronger and warmer.
Ribera del Duero
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be more oaky, and leaner and more cutting.
Uruguayan Tannat
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be cleaner and more fruit-focused, and leaner and more cutting.
Douro red
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be more floral, and leaner and more cutting.
Similar but less tannic
For readers who find firm reds drying. Reduces tannic grip while holding flavour and weight roughly steady.
Chilean Carmenère
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more herbal and green, and cleaner and more fruit-focused.
Carmenère
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more herbal and green, and cleaner and more fruit-focused.
New Zealand Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be fruitier, and more herbal and green.
Rioja Crianza
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more fruit-driven, and cleaner and more fruit-focused.
Similar but more structured
More tannic architecture, for food or for ageing.
Priorat
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be fuller and richer, and rounder and creamier in texture.
Aglianico
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more restrained in fruit, and fresher and more acidic.
Mavrud
Both are made from mavrud, and the structural profile is close across body, acidity and tannin, both come from the same country.
Expect: Expect it to be spicier, and earthier.
Brunello di Montalcino
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be more savoury, and fresher and more acidic.
Similar but fresher
Raises acidity and overall lift, usually by moving to a cooler-climate expression.
Aglianico
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more restrained in fruit, and leaner and more cutting.
Sangiovese
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more restrained in fruit, and more herbal and green.
Saperavi
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be sweeter, and less oaky.
Brunello di Montalcino
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be more savoury, and more tannic and structured.
Similar but softer
Lowers acidity and sharpness in favour of a broader, gentler feel.
Jumilla Monastrell
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be leaner and more cutting, and stronger and warmer.
Carmenère
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more herbal and green, and cleaner and more fruit-focused.
Chilean Carmenère
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more herbal and green, and cleaner and more fruit-focused.
McLaren Vale Shiraz
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be more fruit-driven, and fruitier.
The sparkling version
Moves to a sparkling expression while holding the flavour and weight as close as possible.
Sparkling Shiraz
They occupy similar territory for weight and structure.
Expect: Expect it to be more fruit-driven, and fruitier.
Lambrusco
Lambrusco scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more fruit-driven, and less spicy.
Lambrusco Grasparossa
Lambrusco Grasparossa scores closest to Mavrud across WineHQ’s taste dimensions.
Expect: Expect it to be more fruit-driven, and less spicy.
Franciacorta
They occupy similar territory for weight and structure.
Expect: Expect it to be less spicy, and more sparkling.
Similar but sweeter
Adds perceptible sweetness, which also softens acidity and chilli heat.
Saperavi
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be fresher and more acidic, and fresher.
Pinotage
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be more fruit-driven, and more oaky.
Corvina
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more fruit-driven, and cleaner and more fruit-focused.
Valpolicella Ripasso
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more fruit-driven, and cleaner and more fruit-focused.
Change the flavour
Same shape, different aromatic character.
Similar but less oaky
One of the commonest requests in wine. Strips oak influence while holding grape character and weight.
Broad-leaved Melnik
The structural profile is close across body, acidity and tannin, and both come from the same country.
Expect: Expect it to be leaner and more cutting, and earthier.
Cornalin
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be cleaner and more fruit-focused, and fresher.
Saperavi
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be more oaky, and sweeter.
Valais Cornalin
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be more oaky, and cleaner and more fruit-focused.
Similar but more oaky
Adds barrel character, toast and a creamier texture.
Ribera del Duero
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be less oaky, and fuller and richer.
Rioja
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more restrained in fruit, and less oaky.
Rioja Reserva
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more restrained in fruit, and less oaky.
Tempranillo
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more restrained in fruit, and less oaky.
Similar but more aromatic
More to smell before you taste — floral, fruity or spiced aromatics.
Nebbiolo
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more restrained in fruit, and more aromatic.
Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more restrained in fruit, and less tannic and softer.
Barolo
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be more savoury, and more restrained in fruit.
Syrah
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be spicier, and softer and rounder.
Similar but more restrained
For readers who find intensely aromatic wines tiring over a whole glass. Keeps the structure, turns the volume down.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Melnik
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be more aromatic, and leaner and more cutting.
Ribera del Duero
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be more aromatic, and fuller and richer.
Jumilla Monastrell
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be more aromatic, and softer and rounder.
Uruguayan Tannat
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be more aromatic, and cleaner and more fruit-focused.
Similar but more floral
Pushes specifically towards rose, violet, blossom and elderflower character.
Nebbiolo
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more restrained in fruit, and more floral.
Pinot Noir
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more restrained in fruit, and less tannic and softer.
Douro red
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be more floral, and more neutral and subtle.
Malbec
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more fruit-driven, and cleaner and more fruit-focused.
Similar but more savoury
Moves away from primary fruit towards earth, herb, meat and umami character.
Taurasi
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be more savoury, and more restrained in fruit.
Barolo
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be more savoury, and more restrained in fruit.
Brunello di Montalcino
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be more savoury, and fresher and more acidic.
Rioja Gran Reserva
They occupy similar territory for weight and structure.
Expect: Expect it to be more savoury, and spicier.
Similar but fruitier
More obvious, generous fruit flavour, usually from a warmer climate.
Washington Cabernet Sauvignon
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be fruitier, and more fruit-driven.
Bolgheri
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be fruitier, and more fruit-driven.
McLaren Vale Shiraz
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be fruitier, and more fruit-driven.
Napa Valley Cabernet Sauvignon
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be fruitier, and more fruit-driven.
Change the place
Keep the grape, move it somewhere else.
Same grape, cooler climate
Typically fresher, lighter and more herbal, with lower alcohol.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Same grape, warmer climate
Typically riper, fuller and more generous in fruit, with higher alcohol.
Nothing in WineHQ's catalogue makes this move meaningfully from here. These are the closest wines otherwise, but do not expect them to deliver what you asked for — the honest answer is that this style does not have a good neighbour in that direction.
Change the mood
Safer, stranger, cheaper or more serious.
A safe next step
Well-known wines that are widely available and unlikely to surprise anyone.
Ribera del Duero
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be fuller and richer, and more oaky.
Priorat
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be fuller and richer, and rounder and creamier in texture.
Red Bordeaux
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be more restrained in fruit, and more herbal and green.
Rioja
The structural profile is close across body, acidity and tannin.
Expect: Expect it to be more restrained in fruit, and more oaky.
Something more adventurous
Less familiar wines that occupy similar territory — the interesting end of the shelf.
Melnik
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be leaner and more cutting, and earthier.
Jumilla Monastrell
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be softer and rounder, and stronger and warmer.
Uruguayan Tannat
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be cleaner and more fruit-focused, and fuller and richer.
Douro red
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be more floral, and fuller and richer.
A better-value alternative
Wines that occupy similar sensory territory from regions carrying less price premium. WineHQ does not hold live prices, so this reasons from regional reputation and demand rather than from a price feed — treat it as a lead, not a quote.
Melnik
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be leaner and more cutting, and earthier.
Jumilla Monastrell
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be softer and rounder, and stronger and warmer.
Uruguayan Tannat
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be cleaner and more fruit-focused, and fuller and richer.
Douro red
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be more floral, and fuller and richer.
A step up
The benchmark expressions of the same territory, usually with more concentration, structure and ageing potential.
Ribera del Duero
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be fuller and richer, and more oaky.
Priorat
The structural profile is close across body, acidity and tannin, and both sit in the same style family.
Expect: Expect it to be fuller and richer, and rounder and creamier in texture.
Amarone della Valpolicella
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be spicier, and fruitier.
Châteauneuf-du-Pape
They occupy similar territory for weight and structure, and both sit in the same style family.
Expect: Expect it to be spicier, and fruitier.
Each suggestion is scored across sixteen taste dimensions, weighted so that structure matters more than flavour, and adjusted for whether the wine actually moves in the direction you asked for. Curated links from an editor carry extra weight — but only when the editor tagged them for this direction. Nothing here is a black box; see the taste model for the full method.